FOR IMMEDIATE RELEASE
---------------------

Release Popup Ad Secrets- C 3/2CT
For More Information Ð Contact: Jason Bordbar (V.P. Marketing) at
Philex Enterprises Inc.: phone (818) 885-7119 fax (818) 885-5922
Or Toll Free: 1 (888) 856-4173
NO KILL DATE!

THE DIRTY SECRETS BEHIND INTERNET POPUP ADS! WHAT YOU DON'T KNOW CAN ANNOY YOU!


Northridge, CA -- (PRnetwire.com) -- July 18, 2002 -- Many free/low cost software downloads have turned out to be a major source of annoying Internet pop up advertisements. By agreeing to the software manufacturer's lengthy terms and conditions, computer users are unknowingly authorizing secret files to be placed on their computer -- The result, hidden files that track computer users' surfing habits, display targeted pop up ads, and otherwise engage users into something they would never have knowingly consented to.

Imagine if someone could target a banner ad to you based on the Websites you visit. For example, you visit a Website about auto insurance, and all of a sudden you see a popup banner appear on auto insurance from a competitor. Surely the banner was shown to you from the Website you visited, RIGHT?

WRONG -- While that used to be the case, advertisers have gone hi-tech. 
Today, there exist companies that have developed special programs running secretly on your computer that monitor all the pages you visit, and then based on the Websites you visit, they display or pop-up banners that compete with the site your are visiting. These secret files are not be confused with cookies, which are simple text files that users can view and block.

"Once these secret files are in your computer, they work in a stealth like mode, that makes them invisible to users and virtually impossible to locate or detect. With the push of a button, these secret files can be remotely activated to do their specific tasks," says Fredrick Anthony, CTO for Philex Enterprises, Inc, an Internet Consulting Company. 

So far, these hidden files are primarily used to display pop up ads.  However, many companies have ideas to take this a step further. One company in the news generated over a million downloads from a software product they put out. They plan on using this duplicitous scheme to activate millions of home and office computers to create a sophisticated peer-to-peer network. This would ultimately borrow people's unused computer power to assist in processing complicated tasks, mostly while people are asleep or not using their computers. Behind the scenes, the majority of these computer owners would not even know what was happening. 

The common adage that "there's no such thing as a free lunch," brings out the truth to many of the free software downloads available on the web. Computer users surfing the web are lured by the notion of "free," without even realizing what they are engaging in.  While users may get an incredible product for close to nothing, most users never even read the terms and conditions of the license, they just whiz by the "I agree" section and presto, a free program! A closer look at these license agreements will reveal their deceptive nature, worded in legalese that the average person can't understand, nor will have the patience to sift through.
 
"Before downloading software, computer users should read the entire download agreement and if necessary contact the developer for a written statement if they are unsure or suspect hidden agendas," says Mr. Anthony.

Philex Enterprises, Inc is an IT consulting company specializing in Software Development, Data Encryption, Networking and Hosting. 

For more information on pop-up ads visit http://www.philex.net/popup or contact Jason Bordbar, V.P. Sales/Marketing at Philex Enterprises,Inc.,  9045 Corbin Ave., Second Floor, Northridge, Ca 91324, email jason@philex.net. Phone: toll free 1(888) 856-4173
                      


# # #

---------------------------------------------------------------------------
ref: ftp://www.send2press.com/archive/pr_02_0718-popup.txt
---------------------------------------------------------------------------
*Important Note: do not reply to this e-mail to reach the person sending the news release; use the contact information shown at top of the release, or:
mailto:djohnson@dominatorclothing.com
---------------------------------------------------------------------------
THIS PRESS RELEASE was sent via the PRnetwire(tm) which disseminates current news content for small business, and free PR for non-profit groups, using the Send2Press(tm) service at www.send2press.com. We adhere to the standards of the Public Relations Society of America (PRSA), and we were established in 1983.

JOURNALISTS: To only receive legitimate press releases (no spam) in a specific category(s), please go to: http://www.send2press.com/distribution/mlm/mlm.cgi

This news release has ONLY been sent to members of the media, which may find this information of interest for possible news coverage. This is NOT an advertisement or solicitation for services. You are not on a mailing list -- your contact info was researched from media/publishing and editorial data publicly available. Information believed accurate but not guaranteed. [remove@send2press.com]
---------------------------------------------------------------------------