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Thriving in Spite of Offshoring and Job Automation -- New Book from EraNova Shows How

As the World Starts to Run on Automatic, Richard W. Samson's Definitive 'Mind Over
Technology' Offers a Profitable Paradigm Shift for Individuals, Companies and Communities

MOUNTAIN LAKES, NJ - Feb. 5, 2004 /Send2Press Newswire/ -- Amid growing concern about U.S.
high-tech and service jobs following manufacturing jobs abroad, a new book pinpoints the
root causes and lays out a solution path. "MIND OVER TECHNOLOGY: Coming Out On Top As a
Wired World Starts to Run on Automatic" by Richard W. Samson (ISBN 1-59457-234-8) is the
first major work to put the issue into historical perspective. Samson is director of think
tank EraNova Institute (www.eranova.com).

"Jobs are not just going offshore," says Samson, "they're going off-people -- into systems
that are more and more automatic." The ensuing employment churn could destabilize the
economy and fuel social backlash, he warns.

Employment is becoming more uncertain for a simple, unrecognized reason: Just as machinery
took over muscle work in the industrial era, today's information-age tools are taking over
mind work. Earlier, people adjusted by shifting from manual to know-how work, "but that
won't work this time," says Samson, since know-how is the very thing being usurped. "The
solution isn't simply to train people for higher-level jobs. We don't need nine million
biotech researchers. And almost any tech job you learn will be volatile. Let's say you train
to become a programmer or web designer.  Overnight your work could be transferred to India
or a Web Services application."

Today's employment insecurity is aggravated by another factor:  "technogreed." That is plain
old greed joined with technical opportunism. Samson's book documents corrosive effects such
as the swelling ranks of white-collar working poor.

On the solution side, the book offers corporate, governmental, and individual tactics for
preserving America's middle class and sharing the benefits of today's productivity. Seven
"hyper-human" practices, appropriate for information-age survival, are presented.

About "MIND OVER TECHNOLOGY": Trade paper; 268 pages; ISBN 1-59457-234-8; from Global Book
Publisher, a partner of R.R. Bowker. It may be ordered from Amazon.com, Borders.com,
Alibris.com, BookSurge.com, bookstores, and by dialing 866-308-6235. A 19-page excerpt is
available at http://www.eranova.com.

Samson, an expert on the mind and technology, has published 10 books and served as
consultant to AT&T, Cisco and IBM.


	MEDIA CONTACT: 
		Dick Samson 
		of EraNova Institute
		+1-973-335-3699
		dicksamson@eranova.com 


/Note to Media: 
Ebook review copy available on request. 
Book Image: http://www.eranova.com/m-cover.jpg /



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[ source of news = EraNova Institute ]
ref: http://www.send2press.com/2archive/2004/pr_04_0205-eranova.txt
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	dicksamson@eranova.com 


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