FOR IMMEDIATE RELEASE: (of interest to editors covering: Telecom Industry, Hispanic Business, Reports/Studies, NJ Business) Hispanics and Other Ethnic Markets Will Spend $56 Billion on Telecommunications, says Insight Research Corp. BOONTON, N.J., March 10, 2009 (SEND2PRESS NEWSWIRE) -- In 2009, U.S. ethnic communities will spend $56.6 billion on telecommunications services, accounting for nearly one-third of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing 15.7 percent of the total U.S. population, will spend the most. The ability to tap into the increased spending power of the Hispanic-American, African-American, and Asian-American communities will be crucial to the survival of telecommunications providers over the next five years. Insight Research's market analysis study, "US Hispanic Use of Telecommunications Services 2009-2014", takes a close look at the purchasing habits and telecommunications usage patterns of the Hispanic segment of the U.S. population. The study emphasizes that the U.S. Latino market tends to over-index in mobile content consumption. The study further reports that 64.2 percent of all Hispanic respondents now have cell phones, that Hispanics' average monthly household expenditures on cell phone service was more than 55 percent higher than the average household spend on wireline services, and that they are avid users of mobile phone technology. "The Obama presidential campaign successfully tapped the power of technology to get out the vote-especially in our minority communities," says Robert Rosenberg, Insight Research. "Our study demonstrates that Hispanics are one of the most social groups online. There are over 20 million Hispanics online today, they continue to grow faster than other groups, and they are more youthful, which makes them a prime target for the newer 3G and 4G cellular services," Rosenberg concluded. "US Hispanic Use of Telecommunication Services 2009-2014" examines spending and usage patterns of US Hispanics for wireline, calling cards, cellular, and pre-paid cellular services, and compares these spending patterns to those of the general population as well as other minority segments, including Asian-Americans and African-Americans. An excerpt of this Hispanic market research report, table of contents, and ordering information are online at: http://www.insight-corp.com/reports/hisp09.asp . This 180-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online. Visit our website, or call 973/541-9600 for details. *(LOGO 72dpi: Send2Press.com/mediaboom/08-1203-InsightRsc_72dpi.jpg) All trademarks and service marks are the property of the respective parties. Send2Press(R) is the originating wire service for this story, Copr. 2009. NEWS SOURCE: Insight Research Corporation # # # // RELEASE END // MEDIA ONLY CONTACT(S): [ contact info below not for publication online or in print ] Ms. Kim Novak, Marketing Director +1-973-541-9600 Insight Research kim @ insight-corp.com //Note to editors: * Print ready logo available on request. Additional Insight news/RSS: http://profiles.send2press.com/Insight_Research_Corporation.shtml ......... Plain Text Copy, and Story Permalink: http://www.Send2Press.com/mediadrome/2009-03-0310-003N.txt Release PDF: http://www.Send2Press.com/mediadrome/news_2009-03-0310-003N.pdf Get our full-text news via RSS: http://www.Send2Press.com/RSS2/rss.xml RSS feeds by news topic: http://feeds.send2press.com/idx_RSS.shtml Add our news to your blog or website automatically: http://feeds.send2press.com/ ......... Text provided by news source (and/or the source's authorized agency), who is solely responsible for accuracy and legality of content transmitted. ......... This news story from Send2Press Newswire may be redistributed and re-posted in part or in whole by members of the media. Copr. (c) Send2Press, a unit of Neotrope(R). For news aggregation sites, blogs, and bureaus, you must retain Send2Press as the original wire service source. You may capture and self-host images linked to in above release, but do NOT stream from our server. ......... The original version of this release was issued on behalf of the above organization (the "news source"), by Send2Press(R) Newswire, a service of Neotrope(R). http://www.Send2Press.com/ ......... MARCH 2009 Press Release / B_NAB US=NJ / 8 / 5 / 450 / ytv = / agency =