FOR IMMEDIATE RELEASE: (of interest to editors covering: Direct Marketing, Software, Ill. Business) Allegro Starts Fresh Conversations with Clients and Prospects CHICAGO, Ill., April 29, 2009 (SEND2PRESS NEWSWIRE) -- Allegro Communications, Inc., a direct marketing firm and developer of FreshDM (www.freshdm.com), recently announced the launch of its new dynamic, content-rich agency website. View Allegro's redesigned website at: http://www.allegrolink.com. The new website focuses on maximizing the use of social media to create ongoing relationships and provide interesting, up-to-date content. Allegro's site is designed to start a conversation with current and potential clients. The site provides dynamic content relevant to the agency's core client base - large insurance companies and financial services firms such as Genworth Financial, MassMutual, CIT Group, and Wells Fargo. The website features the latest agency news, including frequent blog posts and regularly-updated information that is pertinent to clients. In addition, the site provides a Twitter feed of Allegro's tweets (http://twitter.com/AllegroDM) and an interactive poll. According to Russ Graunke, Jr., President of Allegro Communications, "Allegro's newly launched website gives our clients and prospective clients the opportunity to get to know us better and understand how we can help them with their direct and Internet marketing efforts. With the new site design, we have created a searchable, online, information-rich resource." He adds, "this is a radical departure from the 'set-it-and-forget-it' static website approach. Our content literally changes every few minutes." Allegro is known for its ability to quickly turn around complex marketing projects. From initial concept to "go live" date, the new Allegro site was developed and launched in just 10 business days. Allegro Communications, Inc. is a direct marketing firm based in Chicago, Illinois with 18 years experience helping its clients create strategic, results-driven direct marketing communications. For more information, visit Allegro's website at http://www.allegrolink.com. FreshDM, a web-to-print application developed by Allegro, allows a company's marketing managers or sales team to quickly and easily create custom, variable print and direct mail. To learn more about FreshDM, go to http://www.freshdm.com. *(LOGO 72dpi: Send2Press.com/mediaboom/09-0429-Allegro_72dpi.jpg) All trademarks and service marks are the property of the respective parties. Send2Press(R) is the originating wire service for this story, Copr. 2009. NEWS SOURCE: Allegro Communications, Inc. # # # // RELEASE END // MEDIA ONLY CONTACT(S): [ contact info below not for publication online or in print ] Ada Vaughan Allegro Communications, Inc. +1-630.495.1600 Cell: +1-630.440.6501 ada @ allegrolink.com //Note to editors: Print-ready images may be requested from the above media contact. ......... Plain Text Copy, and Story Permalink: http://www.Send2Press.com/mediadrome/2009-04-0429-001P.txt Release PDF: http://www.Send2Press.com/mediadrome/news_2009-04-0429-001P.pdf Get our full-text news via RSS: http://www.Send2Press.com/RSS2/rss.xml RSS feeds by news topic: http://feeds.send2press.com/idx_RSS.shtml Add our news to your blog or website automatically: http://feeds.send2press.com/ ......... Text provided by news source (and/or the source's authorized agency), who is solely responsible for accuracy and legality of content transmitted. ......... This news story from Send2Press Newswire may be redistributed and re-posted in part or in whole by members of the media. Copr. (c) Send2Press, a unit of Neotrope(R). For news aggregation sites, blogs, and bureaus, you must retain Send2Press as the original wire service source. You may capture and self-host images linked to in above release, but do NOT stream from our server. ......... The original version of this release was issued on behalf of the above organization (the "news source"), by Send2Press(R) Newswire, a service of Neotrope(R). http://www.Send2Press.com/ ......... APRIL 2009 Press Release / B-NAB US=IL / pre = 10/7/65 / ytv = / agency = / keywords = financial services, insurance, social media, website design, banking, finance, blog, dynamic content