FOR IMMEDIATE RELEASE: (of interest to editors covering: Health/Sleep, Retail Business, Calif. Business) Thousands of California Residents Are Getting Better Sleep Thanks to SleepBook.com LOS ANGELES, Calif., May 6, 2009 (SEND2PRESS NEWSWIRE) -- Sit 'n Sleep, the sponsor of the recently-launched website SleepBook.com, announces an impressive level of user engagement for the new site. Since SleepBook.com's launch less than one month ago, more than 5,500 southern California sleepers have downloaded personalized versions of their very own sleep book. Why the enthusiastic response? It could be that the continuing recession is keeping people up at night. According to the National Sleep Foundation's 2009 Sleep in America(TM) poll, one-third of Americans are losing sleep over the state of the U.S. economy and other personal financial concerns. This is leading frustrated sleepers all over the country to seek out resources to help them sleep better. Additionally, the National Center for Sleep Disorders Research at the National Institutes of Health reports that approximately 30-40 percent of adults have some symptoms of insomnia within a given year, and about 10-15 percent of adults say they have chronic insomnia. This may account for the popularity surge of SleepBook.com. The site allows users to create a free, downloadable sleep book, designed to improve overall sleep quality and duration. Visitors to SleepBook.com are encouraged to take a short, but comprehensive survey, about their sleep habits. After completion, a free, personalized sleep book is constructed for the user and delivered via email. Based on the user's survey answers, this customized sleep book provides tips and strategies to help improve sleep quality and sleep habits. "What's most interesting to us is that SleepBook.com is busiest during the hours of 8:00 p.m. and 10:00 p.m. when people are surfing the Internet for information about how to sleep better," Larry Miller, president of Sit 'n Sleep says. Sit 'n Sleep (www.sitnsleep.com) is the largest mattress retailer in Southern California, and the company's top priority is to help people sleep better. Wingman Media (www.wingmanmedia.com) is providing the marketing support for SleepBook.com and all other Sit 'n Sleep interactive initiatives, including search engine marketing, social media and in-store sales process integration. For more information, visit: www.sleepbook.com. *(LOGO 72dpi: www.Send2Press.com/mediaboom/09-0427-SleepBookL_72dpi.jpg) All trademarks and service marks are the property of the respective parties. Send2Press(R) is the originating wire service for this story, Copr. 2009. NEWS SOURCE: Sit 'n Sleep # # # // RELEASE END // MEDIA ONLY CONTACT(S): [ contact info below not for publication online or in print ] William Fernandez of Wingman Media for Sit 'n Sleep +1-310-302-9400 wfernandez @ wingmanmedia.com //Notes to editors: Print-ready images may be requested from the above media contact. ......... Plain Text Copy, and Story Permalink: http://www.Send2Press.com/mediadrome/2009-05-0506-002P.txt Release PDF: http://www.Send2Press.com/mediadrome/news_2009-05-0506-002P.pdf Get our full-text news via RSS: http://www.Send2Press.com/RSS2/rss.xml RSS feeds by news topic: http://feeds.send2press.com/idx_RSS.shtml Add our news to your blog or website automatically: http://feeds.send2press.com/ ......... Text provided by news source (and/or the source's authorized agency), who is solely responsible for accuracy and legality of content transmitted. ......... This news story from Send2Press Newswire may be redistributed and re-posted in part or in whole by members of the media. Copr. (c) Send2Press, a unit of Neotrope(R). For news aggregation sites, blogs, and bureaus, you must retain Send2Press as the original wire service source. You may capture and self-host images linked to in above release, but do NOT stream from our server. ......... The original version of this release was issued on behalf of the above organization (the "news source"), by Send2Press(R) Newswire, a service of Neotrope(R). http://www.Send2Press.com/ ......... MAY 2009 Press Release / PRT = / B-ST(WR-LS) US=CA / pre = wingman / ytv = / agency = Wingman Media / keywords =