FOR IMMEDIATE RELEASE: (of interest to editors covering: Medical Trade, Pharma Industry, Marketing, N.Y. Business) MEDIA ALERT - Eularis to Hold Pharmaceutical Marketing ROI MasterClass in London WHO: Eularis WHAT: MasterClass on the latest techniques, strategies and analysis approaches for knowing how to measure financial impact of sales and marketing activities WHEN: 12 June 2009 WHERE: 1 Northumberland Avenue, Trafalgar Square. London LONDON, U.K., May 18, 2008 (SEND2PRESS NEWSWIRE) -- Dr. Andree Bates, President of the Pharmaceutical analytics company Eularis, will be delivering a MasterClass on how to tell if you are making the wrong marketing decision. The Pharmaceutical Industry is under significant pressure to consider its costs very carefully. Since marketing budgets often represent a major portion of a company's cost base, they can easily become the target of budget cuts. The pressure to measure marketing return and effectiveness has never been stronger. Currently, much budget is spent despite marketers being unable to identify which combination of activities has the greatest growth potential, and without knowing what specific effect individual activities are having on market share. This MasterClass will show attendees the main approaches now available that can help a company determine where and how its marketing activities can work together and which synergistic combinations will deliver profitable value growth. Dr. Andree Bates will also provide attendees with ideas on how to put return measurements to work for their own brands. Dr. Bates has already guided hundreds of Pharmaceutical Marketing Directors to financial success with their brands. Now, she is presenting her MasterClass for one day ONLY in London, UK, on Friday, 12th June 2009. By attending the Pharmaceutical Marketing ROI MasterClass, you will be able to apply these approaches to your own marketing after the Workshop. About Eularis Eularis provides sophisticated Pharmaceutical analytics that provide data-driven insight into the financial impact of corporate and marketing decisions. Unlike traditional analytics approaches, whose reliance on historical or analogue data reduces their accuracy, Eularis' proprietary 94.8 Analytics Process is based on the current market situation. This proven approach helps Pharmaceutical marketing teams to quickly plan, measure, validate and optimize their sales and marketing performance. Co-headquartered in London and New York City, although working internationally, the company has developed significant experience in the global Pharmaceutical market through client engagements with AstraZeneca, GlaxoSmithKline, Merck, Pfizer and many others. For more information about Eularis, visit www.eularis.com. *(LOGO 72dpi: Send2Press.com/mediaboom/09-0518-Eularis_72dpi.jpg) All trademarks and service marks are the property of the respective parties. Send2Press(R) is the originating wire service for this story, Copr. 2009. NEWS SOURCE: Eularis # # # // RELEASE END // MEDIA ONLY CONTACT(S): [ contact info below not for publication online or in print ] Kate Harwood Eularis +44 207403 5378 KHarwood @ eularis.com //Notes to editors: Print-ready images may be requested from the above media contact. ......... Plain Text Copy, and Story Permalink: http://www.Send2Press.com/mediadrome/2009-05-0518-003P.txt Release PDF: http://www.Send2Press.com/mediadrome/news_2009-05-0518-003P.pdf Get our full-text news via RSS: http://www.Send2Press.com/RSS2/rss.xml RSS feeds by news topic: http://feeds.send2press.com/idx_RSS.shtml Add our news to your blog or website automatically: http://feeds.send2press.com/ ......... Text provided by news source (and/or the source's authorized agency), who is solely responsible for accuracy and legality of content transmitted. ......... This news story from Send2Press Newswire may be redistributed and re-posted in part or in whole by members of the media. Copr. (c) Send2Press, a unit of Neotrope(R). For news aggregation sites, blogs, and bureaus, you must retain Send2Press as the original wire service source. You may capture and self-host images linked to in above release, but do NOT stream from our server. ......... The original version of this release was issued on behalf of the above organization (the "news source"), by Send2Press(R) Newswire, a service of Neotrope(R). http://www.Send2Press.com/ ......... MAY 2009 Press Release / PRT = / B-IND 1/2 US=CA / pre = / ytv = / agency = / keywords =