FOR IMMEDIATE RELEASE: (of interest to editors covering: Health/Fitness, Retail, Home/Garden, Calif. Business) SleepBook.com Guides Tired Southern Californians on Improving Sleep LOS ANGELES, Calif., June 2, 2009 (SEND2PRESS NEWSWIRE) -- According to data from thousands of recent sleep survey respondents, SleepBook.com has found that residents in Southern California are just not getting enough ZZZs. Visitors to SleepBook.com are asked to fill out a short survey about their sleep habits, after which they are able to download a customized sleep book full of personal suggestions for improving sleep duration and quality. To date, almost 13,000 people have responded to the Sleep Book survey, and the numbers indicate that lack of sleep is an acute problem among Southern California sleepers. Insomnia, lack of energy and frequent waking are all top concerns. 48 percent of Sleep Book survey respondents have had eight or more sleepless nights during the past year; 84 percent report not having enough energy during the day; and 76 percent report frequently waking up during the night. Sit 'n Sleep, the sponsor of SleepBook.com, launched the Web site in early April to provide support and advice for Southern California sleepers. Larry Miller, president of Sit 'n Sleep, says that there are many factors that can contribute to a poor night's sleep; a poor mattress being one of them. "People already have enough to worry about," Miller says. "And when compounded with things like a bad economy and soaring unemployment rates, this only adds to more sleepless nights." In fact, a recent report that appeared in the Los Angeles Times reported that sleeping pill use has increased as a direct result of the poor economy. It goes on to reveal the negative effects of sleeping aids and encourages people to fall asleep on their own and get better sleep naturally. But, how can this be achieved? Sit 'n Sleep, (www.sitnsleep.com), the largest mattress retailer in Southern California, understands the importance of getting enough rest, and the company's top priority is to help people sleep better. The SleepBook.com survey and book download process is helping users to understand the reasons for their sleeplessness and begin to resolve these problems using expert sleep tips and advice. Wingman Media (www.wingmanmedia.com) is providing the marketing support for SleepBook.com and all other Sit 'n Sleep interactive initiatives, including search engine marketing, social media and in-store sales process integration. More information: www.sleepbook.com. *(LOGO 72dpi: Send2Press.com/mediaboom/09-0427-SleepBookL_72dpi.jpg) All trademarks and service marks are the property of the respective parties. Send2Press(R) is the originating wire service for this story, Copr. 2009. NEWS SOURCE: Sit 'n Sleep # # # // RELEASE END // MEDIA ONLY CONTACT(S): [ contact info below not for publication online or in print ] William Fernandez of Wingman Media for Sit 'n Sleep +1-310-302-9400 wfernandez @ wingmanmedia.com //Notes to editors: * Print-ready images may be requested from the above media contact. ......... Plain Text Copy, and Story Permalink: http://www.Send2Press.com/mediadrome/2009-06-0602-004BP.txt Release PDF: http://www.Send2Press.com/mediadrome/news_2009-06-0602-004BP.pdf Get our full-text news via RSS: http://www.Send2Press.com/RSS2/rss.xml RSS feeds by news topic: http://feeds.send2press.com/idx_RSS.shtml Add our news to your blog or Web site automatically: http://feeds.send2press.com/ ......... Text provided by news source (and/or the source's authorized agency), who is solely responsible for accuracy and legality of content transmitted. ......... This news story from Send2Press Newswire may be redistributed and re-posted in part or in whole by members of the media. Copr. (c) Send2Press, a unit of Neotrope(R). For news aggregation sites, blogs, and bureaus, you must retain Send2Press as the original wire service source. You may capture and self-host images linked to in above release, but do NOT stream from our server. ......... The original version of this release was issued on behalf of the above organization (the "news source"), by Send2Press(R) Newswire, a service of Neotrope(R). http://www.Send2Press.com/ ......... JUNE 2009 Press Release / PRT = / B-ST(WR-LS) US=CA / pre = / ytv = / agency = / keywords =