FOR IMMEDIATE RELEASE: (of interest to editors covering: Entertainment Trade, Research/Reports, Streaming/Video/Telecom, N.J. Business) Streaming Movies, TV, and Music Industry Will Generate $78 Billion Over Six Years, says Insight Research Corp. BOONTON, N.J., June 15, 2009 (SEND2PRESS NEWSWIRE) -- Streaming video and music distributed across the Internet, an IP TV network, or a mobile handset will generate more than $78 billion in network-derived and content-derived revenue into the U.S. markets over the next six years, according to a new market research study from The Insight Research Corporation. Streaming media refers to the transmission of digital audio and video files over an IP network or wireless network in real time or on-demand, while prohibiting users from storing the files locally. Insight's market analysis study, "Streaming Media, IPTV, and Broadband Transport: Telecommunications Carriers and Entertainment Services 2009-2014," describes the technology and market forces underpinning the network-derived revenues generated from distributing streamed content across the public Internet, content distribution networks, cellular networks, or telco IP networks. The study also estimates the revenue from the various types of content-derived revenues, along with associated advertising revenue. The streaming market is expected to grow at a compound annual rate of 27 percent over the next five years, driven by on-demand audio, on-demand video, and the accompanying advertising revenue. "Over the past seven years as we've tracked the developments in streaming it has evolved from an esoteric niche to a mainstream market," says Robert Rosenberg, Insight Research president. "What we predicted way back when is coming to fruition. The advertising revenue that long supported traditional TV is gravitating to this new medium, putting downward pressure on traditional TV distribution schemes," Rosenberg concluded. Insight's report examines the following market drivers: licensing issues, broadband Internet access, mass-market demand, and enterprise usage. Forecasts include revenues for the U.S. market by network services, including digital rights management (DRM), encoding, and performance measurement; and by content services, including advertising, music on-demand, Internet radio and video on-demand. An excerpt of this research report, table of contents, and ordering information are online at: http://www.insight-corp.com/reports/IPTV09.asp . This 158-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online. *(LOGO 72dpi: www.Send2Press.com/mediaboom/09-0420-InsightRsrc_72dpi.jpg) All trademarks and service marks are the property of the respective parties. Send2Press(R) is the originating wire service for this story, Copr. 2009. NEWS SOURCE: The Insight Research Corporation # # # // RELEASE END // MEDIA ONLY CONTACT(S): [ contact info below not for publication online or in print ] Ms. Kim Novak, Marketing Director The Insight Research Corporation +1-973-541-9600 kim @ insight-corp.com //Note to editors: * Print-ready images may be requested from the above media contact. * Additional Insight News and RSS: http://profiles.send2press.com/Insight_Research_Corporation.shtml ......... Plain Text Copy, and Story Permalink: http://www.Send2Press.com/mediadrome/2009-06-0615-001BP.txt Release PDF: http://www.Send2Press.com/mediadrome/news_2009-06-0615-001BP.pdf Get our full-text news via RSS: http://www.Send2Press.com/RSS2/rss.xml RSS feeds by news topic: http://feeds.send2press.com/idx_RSS.shtml Add our news to your blog or Web site automatically: http://feeds.send2press.com/ ......... Text provided by news source (and/or the source's authorized agency), who is solely responsible for accuracy and legality of content transmitted. ......... This news story from Send2Press Newswire may be redistributed and re-posted in part or in whole by members of the media. Copr. (c) Send2Press, a unit of Neotrope(R). For news aggregation sites, blogs, and bureaus, you must retain Send2Press as the original wire service source. You may capture and self-host images linked to in above release, but do NOT stream from our server. ......... The original version of this release was issued on behalf of the above organization (the "news source"), by Send2Press(R) Newswire, a service of Neotrope(R). http://www.Send2Press.com/ ......... JUNE 2009 Press Release / B-NAB(PTR) US=NJ / pre = / PRT = Y / ytv = / agency = /END/