FOR IMMEDIATE RELEASE /PHOTO: (of interest to editors covering: Food/Beverage, Retail, Advertising/Sponsorships, Louisiana Business) PJ's Named 'Preferred Coffee of the New Orleans Saints' Sponsorship includes World's Largest Coffee Cups at the Dome NEW ORLEANS, La., Sept. 10, 2009 (SEND2PRESS NEWSWIRE) -- The next time you see the Louisiana Superdome, you may do a double-take at the two larger-than-life coffee cups outside of the world-famous arena. While the owners of PJ's Coffee of New Orleans would like this to serve as a subliminal message that you are craving coffee, it's really part of the company's sponsorship of the New Orleans Saints. PJ's Coffee of New Orleans - the Coffee New Orleans Loves(TM) - has committed to a two-year partnership with the black and gold which includes referring to PJ's as "the Preferred Coffee of the New Orleans Saints." Additionally, PJ's Coffee will be served exclusively at the Dome starting this month. Another component of the partnership is that the Saints pre-season home game on September 3 was sponsored by PJ's Coffee. PJ's passed out 20,000 Saints schedules with a coupon for a "free upsize" on any cup of coffee, or iced coffee at any participating PJ's locations the Monday after every Saints game. PJ's also rolled out their slogan for the sponsorship, "Brew Dat!(TM)" on the marketing piece. The New Orleans Saints and PJ's Coffee are also working on developing a line of co-branded retail coffees that will be released this November to take advantage of the holiday sales season. "Like the Saints, PJ's Coffee is home-grown," says PJ's Coffee of New Orleans President Scott Ballard. "We are honored to be a part of the 2009 season along with all the other Saints fans." "Both the New Orleans Saints and locally owned PJ's Coffee of New Orleans truly personify the commitment and passion shared for our city," said Jean-Paul Dardenne, Director of Corporate Partnerships for the Saints. "It is a pleasure to welcome PJ's Coffee as one of our newest corporate partners, and we are excited to develop the foundation that will lead to a lasting partnership for years to come." As for the giant coffee cups, they are really two of the Dome's air handling units wrapped in fabric. New Orleans based Crystal Clear Imaging was responsible for the design and wrapping of the air handling units. Drink up! PJ's Coffee of New Orleans uses hand-selected, premium Arabica beans which are slow-roasted in small batches at its New Orleans roasting facility. PJ's Coffee was established in 1978 and began franchising in 1989. Today there are 55 PJ's locations in seven states. For more information, visit www.pjscoffee.com. PJ's proudly roasts private label coffee for hotels, restaurants, hospitals and offices under the name New Orleans Roast. For more information, visit www.neworleansroast.com. *(PHOTO: www.Send2Press.com/MediaDesk/09-0910-PJsDome_300dpi.jpg) *(Photo Caption: The World's Largest "Coffee Cups" can be found at the Louisiana Superdome thanks to PJ's Coffee of New Orleans and its partnership with the Saints.) NEWS SOURCE: PJ's Coffee of New Orleans Send2Press(R) is the originating wire service for this story, Copr. 2009. All referenced product names, and other marks, are trademarks of their respective owners. # # # // RELEASE END // MEDIA ONLY CONTACT(S): [ contact info below not for publication online or in print ] Joy Patin of Joy A Patin & Associates, Inc. for PJ's Coffee of New Orleans joy @ joypatin.com +1-504-289-4377 //Note to editors: * PHOTO: download 300dpi 4x5 image: http://www.Send2Press.com/MediaDesk/09-0910-PJsDome_300dpi.jpg ......... Plain Text Copy (UTF-8): http://www.Send2Press.com/mediadrome/2009-09-0910-006S.txt Release PDF: http://www.Send2Press.com/mediadrome/news_2009-09-0910-006S.pdf Story Permalink: http://www.Send2Press.com/newswire/2009-09-0910-006.shtml Text provided by news source (and/or the source's authorized agency), who is solely responsible for accuracy and legality of content transmitted. Information is believed accurate but is not guaranteed. ......... This news story from Send2Press Newswire may be redistributed and re-posted in part or in whole by members of the media. Copr. (c) Send2Press, a unit of Neotrope(R). For news aggregation sites, blogs, and bureaus, you must retain Send2Press as the original wire service source. You may capture and self-host images linked to in above release, but do NOT stream from our server. ......... The original version of this release was issued on behalf of the above organization (the "news source"), by Send2Press(R) Newswire, a service of Neotrope(R). http://www.Send2Press.com/ ......... SEPTEMBER 2009 Press Release / S-ST(HR) US=(LA) / pre = / ytv = / agency = (Joy A Patin & Associates, Inc.) / prt = N / / keywords = coffee, new orleans saints, franchising, superdome, world's largest, the coffee new orleans loves, pj's coffee, brew dat, who dat /END OF DOCUMENT/