INNOVATIVE AND POSITIVE MUSIC LABEL WITH FAMILY APPROACH RELEASES FIRST HIP HOP ALBUM BY NORTHERN CALIF. RAP GROUP "PRODEJAY"
Modesto, CA -- (PRnetwire) -- October 3, 2001 -- Godfather Entertainment today announced the release of the new music album "Along Time Coming" by positive-minded Hip-Hop group, Prodejay. The 12 tracks on the new CD were composed and performed by a cadre of Hip Hop veterans including The Greek Godfather, Jay Roo, D-Real, Pook, Younique, Chastity, AMD, and The Prophet. Together these diverse artists comprise the group Prodejay (pronounced "protege").
According to a report issued in March of 2001 by the Recording Industry Association of America (RIAA), the Rap/Hip Hop genre has leaped to second place among music consumers with 12.9% of the market. Rap/Hip Hop replaces Country as the number two genre, a title this music category had held throughout the decade.
Prodejay is a Hip Hop group combining mainstream Rap with a touch of R&B as well as venturing into some original dance and rock mixtures. Each member is from a different background, which adds to the diversity and depth of their music.
"The genesis of the Prodejay's creative efforts can best be traced to the struggles they have faced in their individual lives as they searched for the path to financial and spiritual independence," said executive producer and Godfather Entertainment President/CEO John Pappas.
"Their first album, which took over two years to produce, brings all of these elements together in both a positive and entertaining way."
"Our goal was to build a music and production company dedicated to good clean R&B and Hip Hop music. Our artists write lyrics with meaning. The stories they tell are real and concern real circumstances, real problems, and most importantly real solutions."
"One of the unique aspects to this CD release is that it contains both street credibility without resorting to language unsuitable for mainstream radio or the pre-teen market," concludes Pappas. "We expect that no parental guidance or parental advisory will be needed on our initial releases."
The 12 tracks on the "Along Time Coming" CD include:
1 -- Intro
2 -- Throw it Up
3 -- Hotel
4 -- Only God
5 -- A Thin Line
6 -- Tonight
7 -- A long Time Coming
8 -- Do or Die
9 -- Player Hater
10 -- Living to Die
11 -- Every Day Hustle
12 -- Let Me Holla At You
Additionally, Prodejay will be performing live, October 11, 2001 at the Doubletree Hotel, Modesto, Calif. with additional dates to be announced on the Prodejay.com website.
"ALONG TIME COMING" CD PRICING AND AVAILABLITY
Priced reasonably at only $10.99 (including shipping), "Along Time Coming," by Prodejay can be ordered online, through select Northern California record stores, and soon nationally, including through Amazon.com
UPC/EAN # 5661340782
For more information about the group, and their first CD music release, please visit: http://www.Prodejay.com
Streaming media samples of songs from the CD: http://www.prodejay.com/music.htm
Image of Prodejay from album cover: http://www.Prodejay.com/cdcover.jpg
NATIONAL MARKETING + PROMOTION STRATEGY
To support the release of the CD, "Along Time Coming," Godfather Entertainment Inc. will be using both traditional and "guerilla marketing" techniques to create and sustain a buzz for the group. These methods include:
- Various independent radio promotion companies will secure major market radio play at targeted formats.
- Merchandising materials including: stickers, posters, flats, postcards, and samplers to retail.
- Internet promotion: major sites (Vibe.com, BET.com, Launch.com, AKA.com, etc.) will be targeted for features/reviews.
- Publicty: national publicity campaign via press release and news wire to national radio stations, key trade publications, national consumer publications.
- Fax campaigns.
