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Public Relations News
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Article Editor: Christopher Laird Simmons
Send2Press and PR Newswire Extend Partnership to Provide Affordable, Effective Media Monitoring and Corporate Intelligence Services to Small Businesses
NEW YORK and LOS ANGELES - July 14, 2004 /Send2Press Newswire/ -- Leveraging an existing partnership,
Send2Press and PR Newswire will now provide small business owners with cost- effective media
monitoring and news clipping services, the two companies announced today.
In partnership since 2002, the two companies have successfully offered individuals and small
companies superior public relations services including news release writing and distribution, at
affordable prices. Building upon this partnership, Send2Press customers will now have access to PR
Newswire's eWatch™ monitoring service to track mentions of their own company, their competitors or
industry trends.
Pamela Bartlett, PR Newswire's strategic channels manager said, "Targeting, distribution and
monitoring are the three most important aspects of getting a company's message to its intended
audiences and tracking the impact it has. Until this point, PR Newswire and Send2Press have provided
the first two components of this process and by making eWatch available to Send2Press' clients, they
will now have the third component - the benefit of monitoring the response to their messages in the
marketplace."
EWatch™, the Internet's leading news monitoring service, scans over 7,000 web publications, web
pages, bulletin boards and e-mail discussion groups in over 30 countries based upon customized search
criteria. Reports with links to relevant articles are delivered via email to the customers' inbox or
articles can be retrieved through a password-protected website. Links to articles can be sorted by
subject, date, search term matches or readership data and can be emailed individually or as part of
an entire page with highlighted search terms, with one click. Using eWatch, PR professionals can
retrieve and manage clip reports efficiently and cost-effectively.
Send2Press® is a division of Neotrope®, a media relations, advertising, and marketing company
founded in 1983. Send2Press was launched in 1997 to take advantage of the new technologies and cost-cutting potential of using the Internet to deliver news releases to the media.
"Small businesses can now tap into the same resources that larger corporations use to target,
distribute and monitor the impact of their news," said Christopher Simmons, Neotrope president and
founder. "The ability to monitor news coverage through eWatch, combined with our affordable news
release writing and media relations services, makes Send2Press a single source for news dissemination
and tracking for small businesses."
About PR Newswire
Now in its 50th year, PR Newswire Association LLC (www.prnewswire.com) provides electronic
distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000
corporate, government, association, labor, non-profit, and other customers worldwide who seek to
reach a variety of critical audiences including the news media, the investment community, government
decision-makers, and the general public with their up-to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news
to outlets in 135 countries and in 30 languages. Utilizing the latest in communications technology,
PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek
breaking news from the source. PR Newswire's leading brands include ProfNetSM, eWatch™, Online
MEDIAtlas™ and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.
About Send2Press
Founded in 1997, Send2Press, (www.Send2Press.com) is one of the leading online-based news release
creation and distribution companies helping small businesses and start-up companies reach and inform
their target media. It is the only online newswire service to provide a single source for news
writing, rich media, media coaching, targeted distribution, search engine marketing, and media
representation. All of the staff members are experienced working journalists, published best-selling
authors, and/or accredited public relations professionals, including members of the Public Relations
Society of America (PRSA). Because Neotrope®, the parent company, is a 21-year veteran in the media
relations business, it is one of the few news distribution companies that maintain its own media
database with over 25,000 U.S. contacts.
• Previous Articles about Send2Press and Neotrope
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