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Article Editor: Christopher Laird Simmons
TWT Distributing Inc. to Source Ethnic Health and Beauty Care for Kroger Company
CHARLOTTE, NC - September 9, 2004 /Send2Press Newswire/ -- TWT Distributing, Inc.
(www.twtdist.com) today announced it has been selected to manage the ethnic health
and beauty care category for the Kroger Co. Under the agreement, TWT Distributing,
a minority-owned distributor of ethnic toiletries, will be responsible for
sourcing, procuring and merchandising ethnic health and beauty care products for 12
divisions of Kroger.
TWT Distributing, Inc., plans to conduct demographic and purchasing research and
draw upon its years of industry experience to create and implement a program which
will ensure that Kroger's ethnic customers will be able to select from a wide
variety of high-quality ethnic health and beauty care products.
"Our number one priority will be to serve Kroger's ethnic customers," commented Tom
Tyree, President and CEO of TWT Distributing, Inc. "We plan to rely on our long-
term and trusted partnerships with the ethnic manufacturers in order to bring
maximum value to Kroger customers."
TWT Distributing, Inc. will be responsible for developing consumer-driven marketing
and promotional programs aimed at attracting new customers to Kroger stores. Tyree
states, "This agreement shows the continuing high level of commitment Kroger has to
ethnic customers."
"We believe that TWT's experience in this category will enable Kroger to expand our
product offering and better meet the needs of our increasingly diverse customer
base," said Denise Thomas, Supplier Diversity Coordinator for Kroger.
About Kroger
Headquartered in Cincinnati, Ohio, Kroger is one of the nation's largest retail
grocery chains. At the end of the first quarter of fiscal 2004, the Company
operated (either directly or through its subsidiaries) 2,536 supermarkets and
multi-department stores in 32 states under two dozen banners including Kroger,
Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smiths, Fry's, Fry's Marketplace,
Dillons, QFC and City Market. Kroger also operated (either directly, through its
subsidiaries, franchise agreements, or operating agreements) 794 convenience
stores, 439 fine jewelry stores, and 42 food processing plants. For more
information about Kroger, please visit www.kroger.com.
About TWT Distributing, Inc.
Based in Charlotte, North Carolina, TWT Distributing, Inc. is the leading
distributor of health and beauty care products and toiletries for African Americans
and Hispanics. Established in 1992, TWT Distributing, Inc. distributes the top
ethnic brands in hair care, facial care, cosmetics, hosiery and hair accessories to
grocery, drug and discount chains and wholesalers throughout the United States. TWT
Distributing, Inc. is a member of The General Merchandise Distributors Council, The
Carolina Grocers Association and The Carolinas Minority Supplier Development
Councils Inc.
More information: http://www.twtdist.com
All trademarks acknowledged.
Organization Website:
www.twtdist.com
Source of News:
TWT Distributing, Inc.
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