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Dynamics Direct, Inc. Reports AOL Email Users Complain Not Unsubscribe

Article Editor: Carly Zander

LOS ANGELES, Calif. - November 9, 2004 /Send2Press Newswire/ -- Dynamics Direct, Inc., the leader in Email Relationship Management (ERM) software and hosted solutions for the enterprise, reported today that AOL email recipients are about ten times as likely to click on the "report as spam" button in the AOL email client as they are to follow provided unsubscribe instructions. Actual email campaign data from the company's Email Relationship Management (ERM) platform, Dynamic Messenger(TM), reported an average of ten AOL spam complaints for every one AOL unsubscribe.

This information demonstrates the importance of having an email platform capable of managing spam complaints as well as opt-outs. If companies want to help AOL and other ISPs reduce spam and not get treated as a spammer themselves, they need to be able to identify customers that complain and stop emailing them. The Dynamic Messenger(TM) ERM platform reports and automatically unsubscribes email recipients who complain so no further email can be sent to those individuals from the entire organization.

"The number one concern we get today from corporate marketing managers is their fear of looking like a spammer," says Jason McNamara, CEO of Dynamics Direct. "These marketers want to expand the use of email across the enterprise but hesitate in fear of hurting the company brand. Next generation Email Relationship Management platforms, like Dynamic Messenger(TM), provide corporate marketing managers with the capability and visibility needed to create, manage and enforce corporate email programs and policies that improve customer relationships and reduce spam complaints."

About Dynamics Direct, Inc.

Dynamics Direct is the industry leader in Email Relationship Management (ERM) - helping companies realize the benefits of email messaging across the enterprise by providing the most powerful, yet easy to use software and hosted solutions available. Unlike traditional email marketing tools that are solely focused on campaign marketing, ERM solutions cross organizational boundaries, empowering multiple users, departments, and legacy applications to easily execute real-time, dynamic email communications for a variety of business situations. All while providing central administration to enforce global email policy and compliance.

The company's ERM solution, Dynamic Messenger(TM), provides marketers and businesses with a competitive advantage by reducing costs and eliminating the need for other systems and dependence on IT. Founded in 1998, Dynamics Direct is headquartered inValencia, California and is privately held.

For more information visit www.dynamicsdirect.com or call us directly at (661) 600-2059.

Organization Website: www.dynamicsdirect.com
Source of News: Dynamics Direct, Inc.

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