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FATHER OF GUERRILLA MARKETING, JAY CONRAD LEVINSON TEAMS WITH READERS RADIO TO LAUNCH THE "NANOCASTING SYSTEM" - THE ULTIMATE GUERRILLA MARKETING WEAPON FOR AUTHORS

"Killer application" builds a direct channel between writers and readers and opens new possibilities for the publishing industry.

LOS ANGELES, Calif. - Feb. 26, 2003 /Send2Press Newswire/ -- JackStreet Media announced today that the company has teamed with Jay Conrad Levinson, the founder of Guerrilla Marketing to launch JackStreet Media's breakthrough Nanocasting System (tm). The system combines digital broadcasting and a system for hyper-targeting the listening audience called Nanocasting. Nanocasting has been proven to dramatically increase direct response rates by targeting the most highly receptive audiences. Where broadcasting typically yields a 1 in 100,000 response rate, Nanocasting can yield a much as a 1 in 10 response. Under the terms of the agreement, Levinson's Guerrilla Marketing books, The Guerilla Marketing Tool Kit and the Guerilla Marketing Network will be distributed on JackStreet's Readers Radio Network which uses the Nanocasting System.

"We are honored to have teamed with the Jay. He is a living marketing legend and his proven guerilla marketing ideas factored heavily into the development of our pioneering Nanocasting model. Building on Jay's expansive experience, we have now developed the most powerful guerrilla marketing tool in existence," says Errol Smith, founder of JackStreet Media.

JackStreet Media began developing the Nanocasting System in 2000 when the company launched its Digital Broadcast Network (DBN), then expanded the program this winter with the launch of the Readers Radio Network. Readers Radio is a global network that broadcast streaming interviews with authors "on demand" to listeners in 96 countries around the world.

"JackStreet Media's concept of Nanocasting just blows me away! It's real. It's sensible. It's economical. And it's a major breakthrough for any business or individual that wants to get maximum profits from marketing. I think it's as revolutionary a concept as the idea of positioning back in the l980s," Said Jay Conrad Levinson the father of the Guerrilla Marketing phenomenon.

JackStreet Media will first deploy its Nanocasting System on Readers Radio a global network designed to help authors bypass traditional book marketing channels and sell directly to readers. "Authors are increasingly finding themselves disconnected from their potential readers with no cost effective way to reach them. They have manuscripts or maybe even published books just sitting around collecting dust as they as they struggle to find ways to get their books onto the radar screens of readers. The ability to self-publish has only increased the glut of unsold books sitting in warehouses and basements. We are happy to announce that we have successfully built a new bridge between writers and their readers," says Smith.

As part of the agreement, JackStreet's Nanocasting System will be made available to Levinson's network of guerilla marketers. "The Guerrilla Marketing Network and Guerrilla Marketing International are delighted to be connecting with JackStreet Media to give even more firepower to small businesses. Together, we'll be helping give wings to businesses with big dreams but tiny bank accounts," said Levinson.

For more information you can visit Readers Radio at http://www.readersradionetwork.com

URL: www.readersradionetwork.com

Source of news: Jack Street Media