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Edited by Christopher Simmons, senior news editor


'KIDS.US' - THE 'CHILD PROTECTION ZONE' ON THE WEB

COLOGNE, Germany - July 7, 2003 /Send2Press Newswire/ -- Today, ICANN-Registrar Secura announced it is accepting registrations for the new kids.us domain names during the sunrise period. NeuStar Inc., the registry of US-Domains, committed itself to offer a "child-friendly" zone on the Internet which will be free of violence, pornography and other unsuitable material.

The domain "kids.us" can be registered by customers with relations to the USA starting on September 4th 2003, while owners of registered U.S. brand names can reserve their service marks and trademarks in a special "sunrise period" until August 15th 2003. Interested persons and companies can pre-register kids.us for free or register during the sunrise period at the websites of ICANN Registrar Secura ( https://www.domainregistry.de/us.html or at http://www.us-domains.us ).

The U.S. Congress instructed NeuStar to establish the offer of kids.us at the end of last year. President Bush signed the "Children Internet Safety Legislation" on December 4th 2002.

The President declared at this event to the press: "Dot Kids will be part of the U.S. country domain on the Internet. It will function much like the children's section of the library, where parents feel comfortable allowing their children to browse. Be a safe place for children to go. This bill is a wise and necessary step to safeguard our children while they use computers and discover the great possibilities of the Internet. Every site designated .kids will be a safe zone for children. The sites will be monitored for content, for safety, and all objectionable material will be removed."

As the President stated, Websites within the "kids.us" namespace are monitored by NeuStar, in order to secure that they do not show violence, pornography in text or pictures or contain other material unsuitable for children under 13. NeuStar wants to exclude also certain interactive tools as chatrooms and Instant Messaging or active links to pages outside of the us.kids-domain. NeuStar will use automatic software and human monitoring, in order to secure that "kids.us" websites remain "child-friendly" and age-fair.

Every expert expected that the idea of kids.us is controversially discussed in forums and in letters to the editor. But the problem of the conflict between protection of children and freedom of press and speech exists at all attempts to realize protection of children and young people. If there are books for children, why there is to be not also a special web for children? Kids.us is a serious attempt to protect children.

WHO IS LIKELY TO USE THE KIDS.US DOMAINS
Companies which focus "kids" as a target group for their "kid friendly" products or services will be the primary registrants of the kids.us-domains. This includes shoe companies, kid clothing companies, toy makers, and similar industries.

Children themselves are unlikely to get a kids.us domain, although it would be possible with the help of their parents.

Source of news: Secura GmbH
Website: www.domainregistry.de/us.html



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