Service Plan Information: Standard "INDUSTRY FOCUS" Distribution Plan: Targeted Direct-to-Editors™ distribution to in-state print and broadcast media (newspapers, news/talk radio, TV) in one U.S. State (e.g., NY), or major metro area (e.g., Dallas); plus delivery to editors at multiple national trade/consumer magazine industry categories (as applicable to news being announced). The plan is specifically intended for those who need to target industry specific publications in multiple categories (e.g., "Software" and "Medical"), as well as daily media (newspaper, broadcast) in one area (typically company physical locale if located in U.S.). Important: If you are trying to reach an industry target (e.g., ""Books"") at daily newspaper/broadcast media nationally, you would need to choose a different plan.