U.S. and World Newswire
:
Advertising and Marketing
News
Mexico's Largest Restaurant Company Retains Quantified Marketing Group
Published: Mon, 28 Feb 2005, 12:04:00 EDT
ORLANDO, FL /Send2Press Newswire/ -- Known as the nation's only full-service strategic marketing and public relations firm exclusively focused on the restaurant industry, Orlando-based Quantified Marketing Group has crafted a niche that has dramatically increased revenues over the last year. The company's growth received a significant boost when Mexico's largest restaurant company recently announced that Quantified Marketing Group was named its outsourced marketing department.
Based in Cancun with restaurants across Mexico and the Caribbean, Grupo Anderson's is expanding into the United States this year with a $25 million investment and locations in Myrtle Beach, Honolulu and Las Vegas. The restaurant company's officials project that each store will generate $8-$20 million in annual sales mirroring figures of their existing locations in Mexico and the Caribbean.
Because their initial expansion is emphasizing single-unit locations in high-volume, tourist-driven markets and these units are not concentrated in one geographic area - this warrants grassroots marketing and public relations campaigns to help reach sales projections rather than costly mass media advertising programs. Thus the main reason they turned to Quantified Marketing Group.
Quantified Marketing Group is implementing comprehensive marketing and public relations strategies for the restaurant company's brands in Cancun, which include Senor Frog's, Carlos n' Charlie's and Glazz, a high-end Asian restaurant. Quantified Marketing Group is also helping Grupo Anderson's launch the Senor Frog's May opening in Myrtle Beach. The company will open Senor Frog's locations in Honolulu and Las Vegas in the fourth quarter of this year.
Established by restaurant marketing strategist Aaron Allen in 2001, Quantified Marketing Group works with high-volume independent restaurants, chain restaurants and leading supplier companies in the development and execution of marketing and public relations strategies. The company has evolved from a small organization that offered strategic marketing services to a full-service firm that manages complete outsourced marketing, public relations and strategic brand management responsibilities, as illustrated by the role it is spearheading for Grupo Anderson's.
The relationship with Grupo Anderson's represents QMG's most prominent contract at $35,000 per month in net revenues, and is expected to rise with the sales growth of the restaurants. Taking a non-traditional approach, QMG does not advocate traditional advertising, instead focusing efforts on local store marketing and public relations.
More information: www.quantifiedmarketing.com.
NEWS SOURCE: Quantified Marketing Group
Send2Press® is the originating wire service for this story.
» Read More Advertising and Marketing News
» Other Send2Press Industry News by Category
More Information and Media Contact:
For questions about this story, contact the news source:
»
Click Here for Contact Information
THE CONTENT OF THE ABOVE NEWS STORY WAS PROVIDED BY THE NEWS SOURCE WHO IS SOLELY RESPONSIBLE FOR ITS ACCURACY. FOR QUESTIONS ABOUT THIS STORY CONTACT THE NEWS SOURCE AND NOT SEND2PRESS (THIS WEBSITE).
O T H E R R E S O U R C E S
T E R M S O F U S E
This article is Copr. © 1983-2008 Neotrope / Send2Press. Reproduction of this news article version requires written authorization. You may freely link to this article. Journalists (see the section "Journalist Resources" above) may use orig. news release as the basis for an article.
News Websites may republish the "news release" text version linked to above under "Journalist Resources" except must retain "Send2Press Newswire" as the source of this news if used verbatim. Websites which offer/sell PR or newswire services, or web promotion services, or "splogs" may NOT reprint our content in ANY form. Send2Press Newswire is a service mark of, and "Send2Press" is a registered trademark of, Neotrope. Creative Commons - Some Rights Reserved (3.0) - Attribution Required.
DISCLAIMER: the above article is believed accurate but not guaranteed, and is based on business news supplied by the source (Quantified Marketing Group). The noted source is solely responsible for its accuracy. Financial/Stock news may contain forward looking statements. Neotrope/Send2Press makes no claims of accuracy or suitability for any purpose. Any opinions expressed by representatives of company(s) mentioned in news and profiles are solely those of the person indicated, and do not reflect any opinion or policy of Neotrope or Send2Press. Your use of any information contained herein is done solely at your own risk, and you are fully responsible for using any information herein, or on sites mentioned or linked to in the article. All trademarks acknowledged.
REFERENCES: Mexico's Largest Restaurant Company Retains Quantified Marketing Group, Quantified Marketing Group, restaurant industry, marketing, public relations, PR, QMG, Aaron Allen, independent restaurants, Orlando, Florida, Grupo Anderson's, Andersons, Senor Frog's, Carlos n' Charlie's, Glazz, Myrtle Beach, Mexico, Feb 28, 2005.
VIEWED BY MEDIA (and public): 6578 times (3 today, 23 this week,
17 this month, 561 this year)
|
|
|
Subscribe in a reader
PLAIN TEXT FORMAT (UTF-8)
PDF FORMAT
