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MEDIA STATEMENT: Blogger & FEC Government Hearings Alternative - 'ElectionMall.com introduces Blogger Identity Seal (BIS)'

Tue, 28 Jun 2005, 18:29:00 EDT

Edited by Carly Zander

WASHINGTON, D.C. - June 28 (SEND2PRESS NEWSWIRE) -- In response to the proposed FEC regulations of Internet web logs, ElectionMall Technologies, Inc., a leading non-partisan provider of on-line campaign technology solutions, is developing a Blogger Identity Seal (BIS).

BIS will provide an alternative to the FEC government concern that Bloggers must "identify" themselves as a media or non-media identity.

The commission notes that its current rules require a political committee to disclose this type of disbursement on its publicly available reports filed with the Commission....Should bloggers be required to disclose such payments? Should a blogger be required to disclose payment only if the blogger expressly advocates the election or defeat of a clearly identified candidate or solicits a contribution? Would a payment by a political committee to a blogger for promotional content on the blog constitute "general public political advertising" with the meaning of 100.26? - FEC Notice of Proposed Rulemaking on Internet Communications, March 23, 2005

The answer, ElectionMall Technologies, Inc. believe, is that regardless of the outcome of the hearings this week, an "identification" program is crucial for the rapidly growing ten million blogs worldwide.

"The last election clearly showed that a Wild-West mentality existed on the Internet for the bloggers," said Ravi Singh, CEO, a pioneer in campaign technology. "The FEC, however, doesn't have to be the new sheriff on the Internet. Let the voters, readers, donors, and bloggers decide to enforce standards among these new rowdy blogger cowboys. Those bloggers who choose to identify themselves will create trust among their visitors and pressure other blogger web sites to follow suit."

The BIS will provide an independent avenue for bloggers to show whether they operate independently or in partnership with specific political parties or candidates.

Once registered through an on-line directory, a Blogger Identity Seal would appear on the homepage of web logs. By scrolling one's mouse key over the top of the seal, a reader would be able to see whether the director or the owner of the domain name of web logs received contributions from a political organization or candidate during past election cycles.

About ElectionMall Technologies Inc.

Founded by Ravi Singh in 1999 and funded by Microsoft executive George Spix, ElectionMall Technologies, Inc. is a leader in campaign and election technologies providing a "one-stop-shop" approach to clients ranging from the last two presidential races to local school board elections. ElectionMall Technologies, Inc. is also a member of the European Association of Political Consultants (EAPC), American Association of Political Consultants (AAPC), and the International Association of Political Consultants (IAPC) with offices in Washington, D.C., Chicago and Los Angeles.

More information: www.electionmall.com

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