U.S. and World News : Advertising and Marketing News

ABC Sports Delivers $106 Million in Added-Value to BCS Sponsors

Mon, 09 Jan 2006, 15:20:00 EST

Edited by Christopher Simmons

PRAIRIE VILLAGE, KS (SEND2PRESS NEWSWIRE) -- As America's top college football teams battled in the four BCS games, Tostitos, Federal Express, Nokia and Citi, scored more than $106 million of in-game signage and enhancements from ABC Sports during the four telecasts. The values, determined by Image Impact, Inc. (www.ImageImpact.tv), the premier provider of sponsorship impact/product placement evaluation, are based upon the published 30-second commercial rates.

Tostitos lead the way with $30,376,683 in exposure while FedEx scored a high of 745 logo detections and 58-minutes of duration. Due to limited stadium signage in the oldest venue, Citi scored just 236 detections and 20-minutes of duration. ABC Sports' promotion of the national championship game was evident as Citi recorded $4.8 million in exposure during the other three games. The key areas of sponsor exposure included: Stadium/Field ($42,071,351); Player/Official Uniforms ($3,455,966); Graphics ($46,301,718); Audio ($14,543,754).

"Our patented SVI Quality Index shows the presentation of the Tostitos brand during the BCS Series was the strongest," said Dr. Gerry Williams, Director of Research at Image Impact. "FedEx was aided by the length of the game while Citi benefited from the highest 30-second spot value. Sponsors can learn a lot by studying the presentation of the Tostitos brand during their game."

Here's a look at the exposure generated for the four BCS title sponsors during the four game broadcasts.

SPONSOR/BOWL DETECTIONS DURATION (mm:ss) SVI* TOTAL VALUE Tostitos/Fiesta 520 49:37 0.528 $30,376,683 Nokia/Sugar 529 41:30 0.412 $20,911,958 FedEx/Orange 745 58:05 0.402 $29,599,506 Citi/Rose 236 20:32 0.496 $25,466,643

*Signage Value Index (SVI): The quality of an image's exposure relative to its major on-screen presentation attributes. SVI values range between 0.0 and 1.0.

**30-second Ad Rates: Sugar ($400,000); Orange ($450,000); Fiesta ($500,000); Rose ($800,000)


About Image Impact and SVI

Image Impact captures every sponsor detection and measures its duration to within 1/3 of a second. Each detection is indexed by its presentation attributes: duration, size, position on screen, degree of isolation and type, etc. Image Impact uses these individual detection scores to calculate an overall presentation quality index (SVI(R) Signage Value Index) and the associated monetary value of the branding opportunity for sponsors, venues, teams and leagues. Complete results are available upon request.


All trademarks acknowledged.

R E A D E R   R E S O U R C E S
» E-mail This Article    » Printer-Friendly Version
» Choose RSS News Feeds by Topic
 Subscribe in a reader

Bookmark and/or share this content with your social network:
           

» Permalink for This Article
[ http://www.send2press.com/newswire/2006-01-0109-004.shtml ]

ADDITIONAL NEWS FROM Image Impact, Inc.

» ABC Sports Delivers $106 Million in Added-Value to BCS Sponsors

» More Advertising and Marketing News  » Top of Page  » Home

J O U R N A L I S T   R E S O U R C E S

Media Copy of Original Press Release:
  PLAIN TEXT FORMAT (UTF-8)        PDF FORMAT

» Weekly E-Mail News Summary    » RSS Feeds by Topic
» Add Our Headlines to Your Site Automatically (FREE)

Find More News Content About
Image Impact, Inc.

Site Search:  Our WebsiteCurrent NewsNews (pre-2005)Services