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Form Meets Function in O Yikes! Chic New Diaper Bag for Hip Urban Parents on the Go

Mon, 16 Jan 2006, 10:51:00 EDT

Edited by Beverly West

SAN FRANCISCO, CA (SEND2PRESS NEWSWIRE) -- O Yikes! (www.OYikes.com), a San Francisco based manufacturer of cutting edge diaper bags for active new parents, today announced the launch of the Slingback Ready-to-Go Diaper bag, a stylish, ergonomic, and easy-to-clean diaper bag which arrives fully loaded with all of the essentials, for today's hip urban parents and babies on the go.

"After having my son, I was concerned with a number of typical 'first time parent' issues, including knowing what to pack while we were out," said Lisa Lee Yap, President of O Yikes!.

*(Photo Caption: The O Yikes! Slingback Diaper Bag and matching accessories in Blueberry Key Lime.)

"Inevitably, I'd either over pack and end up carrying things we didn't need or I'd under pack and get caught without something essential. I was looking for a fashionable bag that came fully loaded with the essentials and nothing more. Every bag I tried was either too frilly or too rugged. I was looking for a bag that fit my active urban lifestyle that was practical enough for hiking, yet attractive enough for running around town. After two years of searching, I decided to design and create the O Yikes! Diaper Bag with the look and function that today's hip and active parents need."

The O Yikes! Slingback Diaper Bag comes in three colors: Blueberry Key Lime, Purple Grape, and Tangerine Raspberry. Matching accessories include an insulated bottle holder, toiletries bag, diaper changing pad, and a baby wipe case.

"Just the Bags" can be purchased for $140.00 or bags can be also be purchased "Fully Loaded" with sun block, a disposable camera, baby nail clippers, an oral syringe, hand sanitizer, a forehead thermometer, diaper rash cream, a onesie and baby power for just $170.00.

San Francisco based O Yikes! was established in 2005, and was founded by Lisa Lee Yap.

For more information or to purchase the O Yikes! Slingback Diaper Bag please visit www.OYikes.com

Contact: Lisa Lee Yap, of O Yikes!, (408) 255-7629, or lisayap@oyikes.com.

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ADDITIONAL NEWS FROM O Yikes!

» O Yikes! Introduces New Line of Diaper Bags - Active Lifestyle Company Introduces Larger Diaper Bag Without Compromising Style » Form Meets Function in O Yikes! Chic New Diaper Bag for Hip Urban Parents on the Go

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