U.S. and World News
:
Internet and Websites
:
Online Shopping Sites
News
Largest Multicultural Toy Store Launches
Mon, 16 Jan 2006, 15:30:00 EST
New Online Toy Superstore Aims to Reach African American, Asian, Biracial, and Latino Consumers
SUMMIT, NJ (SEND2PRESS NEWSWIRE) -- The days of frustrated consumers waging all-out searches through super and toys stores looking for quality dolls and puppets that resemble their ethnic and biracial children are gone. DollsLikeMe.com, a new online superstore featuring dozens of African American, Asian, Latino and Biracial play dolls, puppets, and multicultural toys has launched. Created by Denise Gary-Robinson, the concept evolved after years of gift-buying frustration at the meager selection of ethnic dolls and puppets found in local super and toy stores.
"Even in large urban areas where the African American and Latino populations are often the majority, retailers never seem to stock an adequate selection of dolls and puppets for children of color," said Gary-Robinson, president of DollsLIkeMe.com, Inc.
Gary-Robinson is not alone in her frustrations. According to a poll conducted by the multicultural and advertising firm UB (www.ubtoday.com), for DollsLikeMe.com, parents of children of color regularly scan retail shelves looking for culturally and ethnically sensitive dolls and puppets - often coming away empty-handed.
The poll of 2230 African American parents, 470 Latino parents, and 20 Asian parents found that 82% of the African American parents, 74% of the Latino parents, and 50% of the Asian parents felt "It is important for children of color to have dolls that look like them." Of those parents, an overwhelming 94% of the African American parents and 90% of the Latino parents agreed that the selection of dolls and puppets of color in local super and toy stores was, as one parent put it, "abysmal."
According to the US Census Bureau, currently 31% of America's children are children of color, or non-white. That number will increase by 50% by the year 2020, "Demonstrating the need for a retailer that provides easy access to dolls and puppets that resemble America's growing multicultural population," concluded Jerry Ware, vice president of strategic marketing at UB.
Noting the prominence of biracial dolls on the Website, Gary-Robinson cites, "I grew up in a community and family where interracial families with biracial children were commonplace. When I saw that companies were starting to take notice and producing toys for this audience, I knew I was on the right track." She concludes, "One of my biggest sellers so far has been Goodwin, a biracial boy doll from Real-Kidz."
Consumers will find a wide choice of African American, Asian, Biracial, Latino, and Native American dolls, puppets, and toys; stationery items, including Biracial and Latino greeting cards and African American, Latina, and Asian diva "post-it" notes; urban-style American Girl doll clothing; quality doll furniture; custom multicultural doll quilts (which double as wall hangers); and self-esteem books for children of color. Lianne, a fully-posable Asian doll by Consolidated, is shown.
The site also includes educational toys and videos, including the new Harriet Tubman and Bessie Coleman doll sets (with biographies) and Henry Box Brown the new children's video by Karyn Parsons, best known for her role as Hilary Banks on the long-running NBC sitcom "The Fresh Prince of Bel Air." There is also a blog forum and a resource center featuring information on transracial adoption and building self-esteem in children of color.
Doll prices range from $11.95 - $90 and puppets start at $12.95. DollsLikeMe.com accepts all major credit cards, echecks, PayPal, and telephone orders (Monday - Friday, 9 am - 5 pm EST), and has a special discount program for schools and non-profit organizations.
More information: Denise Gary-Robinson, info@dollslikeme.com, or www.dollslikeme.com
NEWS SOURCE: DollsLikeMe.com
Send2Press® is the originating wire service for this story.
» Read More Online Shopping Sites News
» Other Send2Press Industry News by Category
More Information and Media Contact:
For questions about this story, contact the news source:
»
Click Here for Contact Information
THE CONTENT OF THE ABOVE NEWS STORY WAS PROVIDED BY THE NEWS SOURCE WHO IS SOLELY RESPONSIBLE FOR ITS ACCURACY. FOR QUESTIONS ABOUT THIS STORY CONTACT THE NEWS SOURCE AND NOT SEND2PRESS (THIS WEBSITE).
O T H E R R E S O U R C E S
T E R M S O F U S E
This article is Copr. © 1983-2008 Neotrope / Send2Press. Reproduction of this news article version requires written authorization. You may freely link to this article. Journalists (see the section "Journalist Resources" above) may use orig. news release as the basis for an article.
News Websites may republish the "news release" text version linked to above under "Journalist Resources" except must retain "Send2Press Newswire" as the source of this news if used verbatim. Websites which offer/sell PR or newswire services, or web promotion services, or "splogs" may NOT reprint our content in ANY form. Send2Press Newswire is a service mark of, and "Send2Press" is a registered trademark of, Neotrope. Creative Commons - Some Rights Reserved (3.0) - Attribution Required.
DISCLAIMER: the above article is believed accurate but not guaranteed, and is based on business news supplied by the source (DollsLikeMe.com). The noted source is solely responsible for its accuracy. Financial/Stock news may contain forward looking statements. Neotrope/Send2Press makes no claims of accuracy or suitability for any purpose. Any opinions expressed by representatives of company(s) mentioned in news and profiles are solely those of the person indicated, and do not reflect any opinion or policy of Neotrope or Send2Press. Your use of any information contained herein is done solely at your own risk, and you are fully responsible for using any information herein, or on sites mentioned or linked to in the article. All trademarks acknowledged.
REFERENCES: Largest Multicultural Toy Store Launches, DollsLikeMe, Denise Gary-Robinson, African American parents, Multicultural Toy Store, New Jersey news, Asian, Biracial, and Latino Consumers, ethnic dolls and puppets, online toy store, doll, Latino parents, biracial boy doll from Real-Kidz, urban-style American Girl doll clothing; quality doll furniture; custom multicultural doll quilts, Jan 16, 2006.
VIEWED BY MEDIA (and public): 9568 times (1 today, 1 this week,
162 this month, 2016 this year)
|
 |
|
|
 |
ADVERTISEMENT
Promote Your Company to the Media and on This Website
Press release services from Neotrope®. Member BBB. Expert PR staff. Targeted solutions since 1983. Learn More
|
 |
| |
| | U.S. and World News |
| | Advertising and Marketing |
| | Aerospace and Aviation |
| | Agriculture and Farming |
| | Apple, Mac, iPod and iPhone |
| | Auction and Online Auctions |
| | Auto and Motorsports |
| | Banking and Finance |
| | Beauty Products |
| | Boating, Marine and Maritime |
| | Business |
| | Communication Arts |
| | Computing |
| | Construction and Building |
| | Corporate Social Responsibility - CSR |
| | Defense and Military |
| | Education and Schools |
| | Electronics |
| | Employment, HR and Outsourcing |
| | Energy, Oil and Gas |
| | Entertainment |
| | Environment and Ecology |
| | Facilities and Building Maintenance |
| | Family, Parenting and Children |
| | Food and Beverages |
| | General Editorial |
| | Global Aid and Relief |
| | Government |
| | Green Business |
| | Health, Diet and Fitness |
| | Home and Garden |
| | HVAC Heating and Cooling |
| | Insurance |
| | Internet and Websites |
| | Blogs and Forums |
| | Business and Social Networking |
| | Directories and Portals |
| | e-Commerce |
| | e-Marketing |
| | New Websites |
| | Online Shopping Sites |
| | Video, VOD and Streaming |
| | Web Development and Outsourcing |
| | Web Hosting and ISPs |
| | Web Software and ASP |
| | Jewelry and Diamond |
| | Legal and Law |
| | Manufacturing |
| | Medical |
| | Mining and Metals |
| | Mortuary and Cemetery |
| | NonProfit and Charities |
| | Plastics and Composites |
| | Police, Fire and Rescue |
| | Real Estate |
| | Regional Events |
| | Religion and Churches |
| | Restaurant, Hotel and Hospitality |
| | Safety and Security Solutions |
| | Sciences |
| | Sports and Activities |
| | Stamps, Coins and Collectables |
| | Taxes and Accounting |
| | Telecommunications and VoIP |
| | Theme Parks and Attractions |
| | Trade Shows, Fairs and Expos |
| | Transportation |
| | Travel and Tourism |
| | U.S. Companies |
| | US and World History |
| | Veterinary and Pets |
| |
| | U.S. State Newswires |
| | Alabama Business |
| | Alaska Business |
| | Arizona Business |
| | California Business |
| | Colorado Business |
| | Connecticut Business |
| | Delaware Business |
| | Florida Business |
| | Georgia Business |
| | Hawaii Business |
| | Idaho Business |
| | Illinois Business |
| | Iowa Business |
| | Kansas Business |
| | Kentucky Business |
| | Maine Business |
| | Maryland Business |
| | Massachusetts Business |
| | Michigan Business |
| | Minnesota Business |
| | Mississippi Business |
| | Missouri Business |
| | Nebraska Business |
| | Nevada Business |
| | New Hampshire Business |
| | New Jersey Business |
| | New Mexico Business |
| | New York Business |
| | North Carolina Business |
| | Ohio Business |
| | Oklahoma Business |
| | Oregon Business |
| | Pennsylvania Business |
| | Puerto Rico Business |
| | South Carolina Business |
| | South Dakota Business |
| | Tennessee Business |
| | Texas Business |
| | Utah Business |
| | Vermont Business |
| | Virginia Business |
| | Washington D.C. Business |
| | Washington State Business |
| | West Virginia Business |
| | Wisconsin Business |
| |
| | Video News Releases |
| |
| | World Newswires |
| | Brazil Business |
| | Canada Business |
| | China Business |
| | Germany Business |
| | Italy Business |
| | Spain Business |
| | United Kingdom |
|
 |
New Jersey Business News is Powered by New Jersey Newswire
ContextEngine® Sponsors:
ContextEngine is a
reg. TM of Neotrope®
|
 |
|