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Freddy&Ma Introduces Millions of Unique Handbag Designs by Allowing Customers to Design Their Own Handbags
Tue, 09 May 2006, 07:44:00 EDT
Edited by Christopher Laird Simmons
NEW YORK, NY - May 9 (SEND2PRESS NEWSWIRE) -- Freddy&Ma, a designer of handbags and accessories, today announced the opening of an online boutique for designing custom handbags: www.freddyandma.com. Fusing fashion and technology, the cutting edge website enables shoppers to direct the design process by combining different prints, leathers and hardware options to create original products. Most designer handbags are copied within weeks of release. Because Freddy&Ma ensures originality through millions of possible combinations, an F&M customer is unlikely to ever see another person carrying her unique design.
 Freddy&Ma was created by Anthony and Amy Pigliacampo, a brother and sister team with varied backgrounds in engineering and fashion design. They sought to use mass customization as a way to innovate within the copycat world of designer handbags. President Anthony Pigliacampo notes "Unique is the new black. People want bags that no one else has and that are a reflection of their own style. Our goal is to give them the tools they need to express themselves and to create bags that are truly distinct."
Designing bags at Freddy&Ma is a visually engaging shopping experience with shoppers selecting from dynamic libraries of prints, leathers and hardware. Designs can be saved, emailed to a friend for a second opinion or purchased. Each bag is handcrafted just outside of NYC and shipped to the customer within three to four weeks. Freddy&Ma bags are made from the highest quality fabrics, leathers and hardware, ensuring that the details of each bag garner as much attention as the unique designs.
The diverse range of design options allows customers to create a bag to suite any occasion, style or mood. The initial collection offers six distinct bag silhouettes that serve as starting points in the customization process. The collection ranges from small purses to large, laptop-sized, totes with prices between $150 and $350 dollars.
Freddy&Ma is a privately held corporation with offices in New York and San Francisco. In addition to web sales, they offer nationwide retailer programs and custom trunk shows in New York and California.
For more information, visit http://www.freddyandma.com
For media inquiries, contact Amy Pigliacampo at 917.690.2500
NEWS SOURCE: Freddy&Ma
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REFERENCES: Freddy&Ma Introduces Millions of Unique Handbag Designs by Allowing Customers to Design Their Own Handbags, Anthony and Amy Pigliacampo, Freddy&Ma, freddy and ma, handbags and accessories, hand bags, combining different prints, leathers and hardware options, fashion, engineering and fashion design, New York, San Francisco, May 9, 2006.
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