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Innovative Program Combines Customer Rewards and Affiliate Marketing
By purchasing gift cards through the affiliate links, Philley reduces the effective cost of the cards, and when clients redeem the cards through the affiliate links, a percentage of the sale is returned to ThinYourWay.com. Customers benefit from a motivational incentive, ThinYourWay.com benefits by attracting clients with an innovative reward program, and the affiliated retailers benefit by increasing site traffic. Affiliates include varied retailers such as Wal-Mart, 1-800-Flowers, Frederick's of Hollywood, ActionGear.com, and MenScience Androceuticals. From her own experience, Philley knows that overweight people often get sidetracked on their weight loss plans by choosing food rewards after reaching a short-term goal. Affiliates were carefully chosen to include only those whose primary focus was non-food related. ThinYourWay.com is a coaching and motivational weight loss site for clients who are tired of fad diets. Using common sense techniques to reduce calorie consumption and increase activity level, clients are encouraged to slowly and safely achieve lasting weight loss. Most programs simply take the client's money and run, leaving the client lighter in the wallet, but nowhere else. ThinYourWay.com instead rewards clients for their weight loss to extrinsically motivate them to continue with the program. After recently losing 40 pounds, Philley began the company to encourage other overweight people to take action to improve their health. Philley currently runs www.ProBizAssoc.com, a business support solutions company, in addition to ThinYourWay.com. More information: www.ThinYourWay.com
NEWS SOURCE: ThinYourWay.com / Beth Philley
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REFERENCES: Innovative Program Combines Customer Rewards and Affiliate Marketing, ThinYourWay.com, Beth Philley, affiliate marketing while simultaneously rewarding customer loyalty, weight loss, ThinYourWay, ProBizAssoc, press release, May 30, 2006. |
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