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Largest Sports Industry Start-Up Competition Selects HomeSwimmer's Portable Stationary Swimming System as Finalist

Fri, 16 Jun 2006, 15:49:00 EST

Edited by Carly M. Zander

SAN ANTONIO, TX - June 16 (SEND2PRESS NEWSWIRE) -- HomeSwimmer, Ltd., a San Antonio-based company, is the creator of a new, portable stationary swimming system that has been selected to be a finalist in ISPO's BrandNew Award of Germany. The award is presented at the International Trade Fair for Sports Equipment and Fashion - the largest start-up competition in the sports industry.

An international jury of experts reviewed entries from 26 countries and graded them on the basis of originality, functionality, and style; finalists were chosen accordingly.

HomeSwimmer's innovative device allows people to turn any pool into a fitness pool. The system, which the start-up claims can be assembled in less than three minutes, is designed to adapt to most pool settings, and is engineered to offer a comfortable and natural swimming experience to swimmers of all ages and proficiency levels.

Upon receiving confirmation of the product's selection as finalist in this worldwide competition, Claudia Berdegue, President, HomeSwimmer, Ltd., said: "We are truly excited about the news and look forward to presenting our HomeSwimmer in Munich, next July, at one of the most important sports trade shows in the world."

The latest trends and innovations are on display during this competition for young entrepreneurs at the BrandNew Village of the New Munich Trade Fair Centre.

"Long live innovation!" Tobias Grober, ISPO Group Director, exclaimed. "Energy and innovation are vital boosts for the entire market; new ideas are needed to break through old boundaries and open new opportunities in retail."

Currently, there are approximately 8 million residential pools in the U.S.

"A residential pool can be the largest, most underutilized investment in a house," Berdegue explained, "and swimming is among the most complete forms of exercise there is. Our motto is: 'It isn't a swimming pool if you can't swim in it.'"

This summer, HomeSwimmer, Ltd. has expectations of becoming a must-have product for fitness-conscious pool owners.

"In addition," Berdegue said, "it also makes the perfect gift from swimmers to their friends and family."

HomeSwimmer, Ltd. was established in 2006 to develop and market a unique line of high-quality fitness products for millions of residential pool owners worldwide.

For more information, visit: www.homeswimmer.com

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