| Send2Press.com • Today is Monday, February 13, 2012 | A Member of the Neotrope News Network |  |
|
|
NEWS ARCHIVES : U.S. and World News :
Advertising and Marketing
News
|
Press Release:
Ballantine Gives Back to the Business Community with Direct Mail Marketing Tips
WAYNE, N.J. - Mar. 7 (SEND2PRESS NEWSWIRE) -- The Ballantine Corporation (www.ballantine.com) today announced the release of a free, email marketing course that provides people with direct mail marketing tips that can be applied to their direct mail campaigns.  The company, which has been in business for over 40 years, wanted to give something back to the business community; they decided to gather together their resources and knowledge to create this free email course. The course runs for eight weeks and provides a total of eight tips - one tip each week. Direct mail marketing tips are emailed to people during this time and the course is purely educational. The tips are broken out into four categories. They are: copywriting, creative, print production, and one-to-one marketing. Each week, a unique and practical direct mail marketing tip is provided. Tips include: the 13 most powerful words in direct mail marketing; how to use photography to enhance your creative; a proven way to boost response; the key to cutting direct mail costs; and more. After the eight weeks, businesses should be able to adapt much of what they have learned to their own direct mail marketing efforts. If they wish to learn more, additional options are available that include some surprise features. "There is really something for everyone," Thomas C. Cote, president and owner of The Ballantine Corporation, said. "We want to share our knowledge with tips that run the gamut so everyone can benefit." Ballantine is a full-service direct mail marketing company and a family-owned business. Founded in 1966 by Thomas J. Cote, his brother, Charles, joined in 1968. For the first 24 years, Ballantine offered prepress and print production services. Since then, they have added mailing and creative services, and most recently, one-to-one marketing solutions. Charles' son, Thomas C., and his brother John, took over the reigns after Thomas J. and Charles retired. "As the third generation of Cotes has now entered the business, we are well positioned for growth that keeps pace with the evolving technology and business environment of the 21st century," Mr. Cote said. To learn more about these free direct mail marketing tips, visit: ballantine.com/directmailmarketingtips.html. Text prepared by Send2Press on behalf of the news source.
NEWS SOURCE: The Ballantine Corporation
Send2Press® is the originating wire service for this story. Terms of Use. © The Ballantine Corporation. All trademarks acknowledged.
THE CONTENT OF THE ABOVE PRESS RELEASE WAS PROVIDED BY THE NEWS SOURCE (The Ballantine Corporation), WHO IS SOLELY RESPONSIBLE FOR ITS ACCURACY. FOR QUESTIONS ABOUT THIS STORY CONTACT THE NEWS SOURCE AND NOT THIS WEBSITE.
Journalist Resources:
Download original press release as issued including media contact information for The Ballantine Corporation.
Additional News Releases on Similar Topics:
|
Subscribe to Send2Press®
Daily News Releases by E-Mail
Follow Send2Press on Social Sites: 
Additional News from
The Ballantine Corporation : » Ballantine Releases Green Direct Mail Marketing White Paper » Intelligent Mail Barcode White Paper Released by Ballantine Corporation » Ballantine Announces New Integrated Direct Marketing Service to Boost ROI » Ballantine Releases Report on Direct Marketing Trends for 2011 » Ballantine Expands Services to Include Tech-Savvy Imprinted Promotional Products
|
||||||||||||||||||||||||||
View our news channels by industry topics, by U.S. States, or by selected U.S. Cities:
|
Terms of Use and License
This "article format" version of the issued press release is Copr. © 1983-2012 Neotrope/Send2Press. You may freely link to this article version of the press release or may use the release text as the basis for an original article or news posting. If the content is copied verbatim via a scraping or copy/paste method, the news item must be properly "attributed" to Send2Press® Newswire as the originating wire service for this story (may not be posted on ANY site selling/offering SEO or PR services, newswire services, or adult content!). |
DISCLAIMER: the above press release content is believed accurate but not guaranteed, and is based on business news supplied by the source. The noted source is solely responsible for its accuracy. Financial/Stock news may contain forward looking statements. Neotrope/Send2Press (this website) makes no claims of accuracy or suitability for any purpose. Any opinions expressed by representatives of company(s) mentioned in news and profiles are solely those of the person indicated, and do not reflect any opinion or policy of Neotrope® or Send2Press. Your use of any information contained herein is done solely at your own risk, and you are fully responsible for using any information herein, or on sites mentioned or linked to in the article. All trademarks acknowledged.
REFERENCES: Ballantine Gives Back to the Business Community with Direct Mail Marketing Tips, The Ballantine Corporation, cutting direct mail costs, durect marketing course, tips, training, one to one marketing, direct mail marketing tips, Thomas C. Cote, press release, Mar 7, 2007. |
|
THIS PAGE MEDIA READS (by media and public, as of today): 9311 times (1 today, 2 this week, 9 this month, 24 this year)
Site Design and Content is Copr. © 1983 - 2011 Neotrope® - All rights reserved. Send2Press® is a reg. trademark and service mark of NEOTROPE.
Press Release Writing | About Send2Press | Meet Our Staff | Contact Us | Our Services | Help Desk | Legal | Privacy | How-To Articles | RSS Feeds | Journalist Tools | Client eMediaKits | Headline Feeds | Podcast | PR News Channels | Daily News Desk | Success Stories | PRTRax™ Reader Tracking | Targeted News Distribution | Internet Marketing Services | Order PR Services | Terms of Service (TOS)