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BETA Records Partners with In Touch Technologies to Provide Video Features and Desktop Interactions

Published: Fri, 04 May 2007, 19:58:00 EDT

Edited by Carly Zander

LOS ANGELES, Calif. - May 4 (SEND2PRESS NEWSWIRE) -- Georg van Handel (CEO) and Chris Honetschlaeger (President) with BETA Records, LLC, announced today that they will partner with In Touch Technologies to provide rich video-enabled tools and windowless desktop interactions for their artists and listeners. Using the In Touch Communications Platform, artists and fans within BETA's upcoming social music community will be able to exchange video emails, create video blogs, and communicate with one another or one to several others with live video from their webcams.

One of the most fascinating features is the ability for a BETA artist to walk right out onto the desktops of participating fans, who can also interact with that artist, and perform without the need for a media player. As the folks at In Touch Technologies puts it, "This Changes Everything"!

BETA Records will utilize In Touch Technologies to enhance a highly immersive and engaging music experience that creates close connections between unsigned artists and indie music fans on the new site slated for release later this year. Independent artists can easily upload their music and get exposed to a world-wide audience.

"In Touch Technologies brings us an extremely rich set of interactive tools to keep our fans engaged with our artists and each other. There's no doubt that any artist that signs up with BETA will be thrilled at what we're capable of doing for them. Not to mention, fans will eat this up like kids in a candy store!," said Chris Harper, CXO (Chief Experience Officer) with BETA Records, LLC.

"We are so excited about partnering with BETA records as their 'out of the box' online venue breaks the mold by giving indie artists the missing link to progressive expression," said Rocky Wright, President with In Touch Technologies.

About BETA Records
BETA Records leverages online techniques, combined with valuable label resources, to discover indepe-ndent artists and expose them in an upcoming robust social music community of listeners. With localized versions of the site in multiple countries, artists can truly get exposed to a world-wide audience, and fans can have fun listening with their friends and making new ones. For more information, visit www.betarecords.com.

About In Touch Technologies
In Touch Technologies has created a Communication Portal that takes advantage of the power of the Internet to empower creative, interactive, rich media content On Web, On Desktop, and On Mobile, in a seamless environment that is limited in presentation only by the provider's imagination. The development of its social networking attributes provide the new era in interactivity and rich media with borders not limited to the World Wide Web. For more information, visit www.ittrom.com and www.camitt.com.

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ADDITIONAL NEWS FROM BETA Records, LLC

» BETA Records Partners with Audiobaba to Match Mainstream Artist Searches to Unsigned Artists » BETA Records Partners with Limelight Networks for Internet Streaming and Downloading of Songs and Videos » BETA Records Partners with Synthesis to Provide a Digital Indie Music Magazine » BETA Records Partners with In Touch Technologies to Provide Video Features and Desktop Interactions » BETA Records Partners with Fliptrack to Provide Music Video Creation Tools

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