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'This is My Human, Jake' - Online Design Firm Launches First Owners and Dogs Companion Wear Site

Published: Mon, 02 Jul 2007, 15:30:00 EDT

Edited by Carly Zander

DAVENPORT, Iowa - July 2 (SEND2PRESS NEWSWIRE) -- Online design firm, Victory Design Technologies, has launched an eCommerce site that gives new meaning to the term "dog lover." 4LeggedFashion.com - that launched on Wednesday, June 27 - allows dog lovers to personalize matching apparel for both owner and dog.

One of the template designs has a shirt for a dog owner that says "This is my dog, [insert dog name]" while the companion shirt for the dog says "This is my human, [insert name]."

"For the first time in human history, the personalization of dog and owner wear is now possible. Online design and digital garment printing allows consumers to personalize and print one set at a time, rather than the larger quantities previously required through screen printing," said Kelli Grubbs, company president. "When my father-in-law lost his greyhound, it sparked us to think about how we could use our online apparel design to provide him a gift and cheer him up. When he got a new greyhound from the rescue organization, they were the first recipients of 4LeggedFashion.com companion wear."

For $29.95 a dog owner can create companion human and dog tee shirts with a number of humorous sayings. One companion set has a dog's shirt that says "I live in a dog house" while the owner shirt says "I just got out of the dog house." On each shirt, the dog bowl is personalized with the name of the dog and owner.

4LeggedFashion.com is run and managed by VictoryStore.com which also manages the online design site for Carnival Cruise Lines, CarnivalFunTees.com.

"Our online design technologies are opening up a new world of personalization and apparel design for consumers and companies across the country," said Grubbs.

Victory Design Technologies uses AJAX programming technologies to create an intuitive interface that is as easy for Internet beginners as it is for experienced users.

VictoryStore.com and Victory Design Technologies are headquartered in Davenport, Iowa with a production facility also located in Reno, Nevada. VictoryStore.com was launched in January of 2000 and was listed last year as one of Internet Retailers Top 500 Internet retail stores.

Visit: www.4LeggedFashion.com

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