U.S. and World News
:
Advertising and Marketing
News
Alterian Offers Free Operational Marketing Benchmark Tool
Tue, 10 Jul 2007, 21:24:00 EDT
Online tool examines marketing process and compares against industry average
CHICAGO, Ill. - July 10 (SEND2PRESS NEWSWIRE) -- Alterian, the leading global enterprise marketing platform provider, announced today a new self-evaluation tool to help marketers improve the processes used to manage all parts of their marketing operation. Available at alterian.com/benchmark, the Alterian Operational Marketing Benchmark provides marketers with a tailor-made report and recommendations on their marketing management processes.
 Operational marketing is the name given to the overall project management process which unites marketers' creative and execution operations. Comprised of process and financial management across all parties involved, it helps make the marketing department more efficient and effective. Marketers who are looking for improved product development processes, faster brief development and the integration of planning, insight, production and measurement with campaign management, should take the benchmark.
Designed to examine six areas of the marketing process within an organization - strategy, insight, creativity, approval, production and execution - the Alterian Benchmark consists of a short questionnaire. Marketers' performance is then compared against an overall average and also against their specific industry and a set of recommendations is provided, outlining areas that need to be addressed. Practical advice for each of the six areas is given including what steps should be taken to improve their situation. The overall results of the benchmark will be announced to the industry later in the year.
"Improving efficiency of the marketing process not only delivers better campaign results but also meets increased demands on marketers to be more accountable," commented David Eldridge, CEO, Alterian. "Our Operational Marketing Benchmark is designed to help identify the maturity of marketers' process infrastructure and help define best practice."
It is expected that the benchmark will reveal weaknesses in areas such as approval and production, highlighting the fact that many marketers need to examine how to optimize their campaign management processes, rather than relying on uncoordinated, unstructured and often manual workflows, supported by disparate software applications.
About Alterian
Alterian (LSE: ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of leading marketing service providers, agencies and systems integrators.
Alterian takes marketers on a journey to become analytically-led and to integrate their marketing processes, creating value for both the customer and the company. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data, and use this to execute an integrated marketing strategy across online and offline channels.
Software alone does not enable better marketing. Alterian has cultivated a global community of over 70 marketing service providers, agencies and systems integrators such as Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, who deliver Alterian software alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction.
Alterian was founded in 1997 and trades on the London Stock Exchange (ALN). With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide.
For more information visit www.alterian.com.
All trademarks acknowledged.
NEWS SOURCE: Alterian
Send2Press® is the originating wire service for this story.
» Read More Advertising and Marketing News
» Other Send2Press Industry News by Category
More Information and Media Contact:
For questions about this story, contact the news source:
»
Click Here for Contact Information
THE CONTENT OF THE ABOVE NEWS STORY WAS PROVIDED BY THE NEWS SOURCE WHO IS SOLELY RESPONSIBLE FOR ITS ACCURACY. FOR QUESTIONS ABOUT THIS STORY CONTACT THE NEWS SOURCE AND NOT SEND2PRESS (THIS WEBSITE).
O T H E R R E S O U R C E S
T E R M S O F U S E
This article is Copr. © 1983-2008 Neotrope / Send2Press. Reproduction of this news article version requires written authorization. You may freely link to this article. Journalists (see the section "Journalist Resources" above) may use orig. news release as the basis for an article.
News Websites may republish the "news release" text version linked to above under "Journalist Resources" except must retain "Send2Press Newswire" as the source of this news if used verbatim. Websites which offer/sell PR or newswire services, or web promotion services, or "splogs" may NOT reprint our content in ANY form. Send2Press Newswire is a service mark of, and "Send2Press" is a registered trademark of, Neotrope. Creative Commons - Some Rights Reserved (3.0) - Attribution Required.
DISCLAIMER: the above article is believed accurate but not guaranteed, and is based on business news supplied by the source (Alterian). The noted source is solely responsible for its accuracy. Financial/Stock news may contain forward looking statements. Neotrope/Send2Press makes no claims of accuracy or suitability for any purpose. Any opinions expressed by representatives of company(s) mentioned in news and profiles are solely those of the person indicated, and do not reflect any opinion or policy of Neotrope or Send2Press. Your use of any information contained herein is done solely at your own risk, and you are fully responsible for using any information herein, or on sites mentioned or linked to in the article. All trademarks acknowledged.
REFERENCES: Alterian Offers Free Operational Marketing Benchmark Tool, enterprise marketing platform provider, Alterian Operational Marketing Benchmark, LSE: ALN, agencies and systems integrators, Operational marketing, CEO David Eldridge, process and financial management, advice, software, UK, Jul 10, 2007.
VIEWED BY MEDIA (and public): 1717 times (4 today, 4 this week,
14 this month, 730 this year)
|
|
|
Subscribe in a reader
PLAIN TEXT FORMAT (UTF-8)
PDF FORMAT
