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Entrepreneur Launches Memory Foam Mattress Outlet for 'The Masses'
Published: Tue, 17 Jul 2007, 19:00:00 EDT
LOS ANGELES, Calif. - July 17 (SEND2PRESS NEWSWIRE) -- Himself a victim of forking over thousands for a so-called "space-age" memory foam mattress, web entrepreneur and president of Memorlux.com, Sarkis Chakarian claims to have unveiled what he calls "a marketing scam of global proportions." His mission, in his own words, is to "expose the myths surrounding the memory foam industry and to provide an online destination where working-class Americans can afford to purchase their very own memory foam mattress."
 Launching today, Memorlux.com promises to be the online discount store for all things memory foam. And at least in Sarkis' mind, a way to counteract what he calls "The Great Memory Foam Mattress Scam."
Further elaborating, he continues, "When we think of memory foam, we imagine it supporting a daredevil astronaut who risks his or her life in the name of space exploration and advancing the human race." According to Sarkis, nothing could be further from the truth.
"If you do your research, you'll find that memory foam was rejected from the space program decades ago. And in fact, there's no evidence to suggest that one scrap of memory foam ever made it into space."
He argues that memory foam marketers and manufacturers pull the wool over consumer's eyes by giving the impression that memory foam is currently used by space-faring nations the world over. "They can thereby charge astronomical prices," i.e., thousands of dollars for a mattress "which should only cost hundreds."
"They're conning the American public into paying sky-high prices for a product that's relatively inexpensive to manufacture, and cheating working class Americans out of a good night's sleep by pricing it out of their reach," Sarkis alleges.
He hopes that the launch of his online mattress outlet - Memorlux.com - will signal the beginning of affordable memory foam mattresses for all. Mattresses that, as Sarkis puts it, "don't cost the earth."
More information: www.Memorlux.com
NEWS SOURCE: Sarkis Chakarian / Memorlux.com
Send2Press® is the originating wire service for this story.
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DISCLAIMER: the above article is believed accurate but not guaranteed, and is based on business news supplied by the source (Sarkis Chakarian / Memorlux.com). The noted source is solely responsible for its accuracy. Financial/Stock news may contain forward looking statements. Neotrope/Send2Press makes no claims of accuracy or suitability for any purpose. Any opinions expressed by representatives of company(s) mentioned in news and profiles are solely those of the person indicated, and do not reflect any opinion or policy of Neotrope or Send2Press. Your use of any information contained herein is done solely at your own risk, and you are fully responsible for using any information herein, or on sites mentioned or linked to in the article. All trademarks acknowledged.
REFERENCES: Entrepreneur Launches Memory Foam Mattress Outlet for 'The Masses', Sarkis Chakarian, Memorlux memory foam beds, bedding, sleep, furniture, home, health, shopping, website, affordable memory foam mattresses, outlet, The Great Memory Foam Mattress Scam, space-age, expose the myths surrounding the memory foam industry, Jul 17, 2007.
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