| Send2Press.com • Today is Monday, February 13, 2012 | A Member of the Neotrope News Network |  |
|
|
NEWS ARCHIVES : U.S. and World News :
Advertising and Marketing
News
|
Press Release:
Ballantine Launches Successful Personal URL Campaign for The Blood-Horse Magazine
 A recent success story involves The Blood-Horse magazine, a publication devoted to international thoroughbred racing and breeding. They launched a campaign to pre-register subscribers to a "subscriber only" web site (www.BloodHorseNow.com). View an example of the personal URL (PURL) landing page at: ballantine.com/images/bloodhorse.png."We sent out 21,500 mail pieces to current subscribers and our conversion rate was impressive and above expectations," Monica Marrs, Circulation Marketing Manager for The Blood-Horse, explained. Here are some stats: 8.73 percent of subscribers registered; 10.3 percent visited their PURL; and 84.7 percent that visited their PURL, signed up. "We're really excited for The Blood-Horse and the success they had with their PURL," Ryan Cote, Director of Marketing at Ballantine said. "Personal URLs, depending on the audience's demographics, can be a powerful response vehicle to add to a direct mail campaign." Personal URLs, a form of one to one marketing, are domain names that contain the recipient's first and last name. When clicked on, it will take the party to a personalized landing page. The client can swap out images and blocks of copy; include a survey for gathering important data; pre-populate an order form with the person's details to help increase conversion rate; all with real-time response tracking. Personal URLs can be included on variable data mail pieces for maximum personalization, or on generic mail pieces to help boost response. Helping to build strong customer relationships, or prospect for new customers, personal URLs are a great way to integrate direct mail with online communication. The direct mail production experts at Ballantine will work with their clients to create highly-personalized, data-driven personal URL direct mail campaigns that increase response rates, turn prospects into customers, and lost customers into rejuvenated sales. Founded in 1966, The Ballantine Corporation is a third-generation family-owned business that continues to keep up with the times and the evolving technology of today's fast-paced, modern working culture. To view samples of personal URLs (PURLs) and to learn how they can contribute to more effective one to one marketing, visit: ballantine.com/integrated_marketing.html.
NEWS SOURCE: The Ballantine Corporation
Send2Press® is the originating wire service for this story. Terms of Use. © The Ballantine Corporation. All trademarks acknowledged.
THE CONTENT OF THE ABOVE PRESS RELEASE WAS PROVIDED BY THE NEWS SOURCE (The Ballantine Corporation), WHO IS SOLELY RESPONSIBLE FOR ITS ACCURACY. FOR QUESTIONS ABOUT THIS STORY CONTACT THE NEWS SOURCE AND NOT THIS WEBSITE.
Journalist Resources:
Download original press release as issued including media contact information for The Ballantine Corporation.
Additional News Releases on Similar Topics:
|
Subscribe to Send2Press®
Daily News Releases by E-Mail
Follow Send2Press on Social Sites: 
Additional News from
The Ballantine Corporation : » Ballantine Releases Green Direct Mail Marketing White Paper » Intelligent Mail Barcode White Paper Released by Ballantine Corporation » Ballantine Announces New Integrated Direct Marketing Service to Boost ROI » Ballantine Releases Report on Direct Marketing Trends for 2011 » Ballantine Expands Services to Include Tech-Savvy Imprinted Promotional Products
|
||||||||||||||||||||||||||
View our news channels by industry topics, by U.S. States, or by selected U.S. Cities:
|
Terms of Use and License
This "article format" version of the issued press release is Copr. © 1983-2012 Neotrope/Send2Press. You may freely link to this article version of the press release or may use the release text as the basis for an original article or news posting. If the content is copied verbatim via a scraping or copy/paste method, the news item must be properly "attributed" to Send2Press® Newswire as the originating wire service for this story (may not be posted on ANY site selling/offering SEO or PR services, newswire services, or adult content!). |
DISCLAIMER: the above press release content is believed accurate but not guaranteed, and is based on business news supplied by the source. The noted source is solely responsible for its accuracy. Financial/Stock news may contain forward looking statements. Neotrope/Send2Press (this website) makes no claims of accuracy or suitability for any purpose. Any opinions expressed by representatives of company(s) mentioned in news and profiles are solely those of the person indicated, and do not reflect any opinion or policy of Neotrope® or Send2Press. Your use of any information contained herein is done solely at your own risk, and you are fully responsible for using any information herein, or on sites mentioned or linked to in the article. All trademarks acknowledged.
REFERENCES: Ballantine Launches Successful Personal URL Campaign for The Blood-Horse Magazine, personal URLs, PURLs, one to one marketing, The Ballantine Corporation, The Blood-Horse Magazine, a publication devoted to international thoroughbred racing and breeding, variable data mail pieces, data-driven personal URL direct mail campaigns, press release, Aug 14, 2007. |
|
THIS PAGE MEDIA READS (by media and public, as of today): 4243 times (1 today, 1 this week, 8 this month, 37 this year)
Site Design and Content is Copr. © 1983 - 2011 Neotrope® - All rights reserved. Send2Press® is a reg. trademark and service mark of NEOTROPE.
Press Release Writing | About Send2Press | Meet Our Staff | Contact Us | Our Services | Help Desk | Legal | Privacy | How-To Articles | RSS Feeds | Journalist Tools | Client eMediaKits | Headline Feeds | Podcast | PR News Channels | Daily News Desk | Success Stories | PRTRax™ Reader Tracking | Targeted News Distribution | Internet Marketing Services | Order PR Services | Terms of Service (TOS)