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The Los Angeles Times Completes Sale of Recycler Classifieds to Target Media Partners
 "Recycler has been a valuable asset in the Los Angeles Times Media Group's diversified portfolio of products," said Bob Bellack, senior vice president of the Los Angeles Times Media Group. "However, this strategic transaction will better focus our online and classified resources to meet the evolving needs of readers, users and advertisers in Southern California as we head into the future."As part of the agreement with Target Media Partners, The Times and Recycler Classifieds will continue their current online distribution relationship whereby Cars.com powers the automotive functionality on the Recycler.com site. "We welcome all of Recycler's employees, 15 publications, and Recycler.com's almost 500,000 monthly unique users to the Target Media family," said Mark Schiffmacher, CEO of Target Media Partners. "Recycler's advertisers can look forward to expansion of the free ad concept it introduced more than 25 years ago and we are pleased that Recycler.com's business relationship with The Times and Cars.com will continue and grow." About the Los Angeles Times The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2.2 million and 3.3 million on Sunday. The Los Angeles Times and its media businesses and affiliates - including latimes.com, The Envelope/theenvelope.com, Times Community Newspapers, Hoy, and California Community News - reach approximately 8.1 million or 62% of all adults in the Southern California marketplace. The Pulitzer Prize-winning Los Angeles Times, has been covering Southern California for over 125 years and is part of Tribune Company (NYSE: TRB), one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information about the Los Angeles Times is available at www.latimes.com/mediacenter. About Target Media Partners Target Media Partners is a leading print and on-line publisher with more than 75 local classified, photo and other specialty advertising products in 26 states, as well as 10 national publications targeting long-haul truck drivers. Its print products have monthly circulation of more than 6 million copies, and with more than 1 million unique visitors and 15 million page views each month, Target Media's 40 websites complement its print publications by enhancing local and niche brand names and increasing advertiser response. In its 10th year of operation, Target Media Partners (www.targetmediapartners.com) is headquartered in Los Angeles.
NEWS SOURCE: Target Media Partners
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REFERENCES: The Los Angeles Times Completes Sale of Recycler Classifieds to Target Media Partners, Target Media Partners, Recycler Classifieds, CEO Mark Schiffmacher, free classified advertising paper, Bob Bellack, Los Angeles Times Media Group, print and on-line publisher, NYSE TRB, long-haul truck drivers, increasing advertiser response, press release, Oct 17, 2007. |
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