| Send2Press.com • Today is Monday, February 13, 2012 | A Member of the Neotrope News Network |  |
|
|
NEWS ARCHIVES : U.S. and World News :
Advertising and Marketing
News
|
Press Release:
Ballantine Corporation Releases Free Direct Marketing White Paper
WAYNE, N.J., Aug. 27 (SEND2PRESS NEWSWIRE) -- The Ballantine Corporation, a family-owned direct mail company, announces the release of a free direct marketing tip sheet, also known as a white paper, that provides clear and insightful direct marketing how-to information that will positively influence any business's bottom line. The 50 tips offered in this direct marketing white paper are the result of interviewing a trusted network of 20 vendors. These tips are proven strategies for more effective and efficient campaigns. "Since we provide a wide variety of direct marketing services, we have access to a large pool of highly-skilled vendors that we trust on a daily basis with our client's projects," says Ryan Cote, director of marketing, The Ballantine Corporation. "This tip sheet is a direct result of their expertise and ours." The direct marketing tip sheet contains practical tips that can be implemented today for positive results tomorrow. Categories include: creative, PURLs, email, mailing, envelopes and printing. Here's a quick preview of actionable tips: For creative, did you know that customers prefer the look of foil over paper by 16 percent? Direct marketers can increase response rates simply by using silver or hologram labels. And, based on Ballantine's experience, staff reports that PURLs work best for lead generation, not for direct sales. However, they encourage direct marketers to test it out because results can of course vary. If e-mail is the chosen direct marketing medium, before launching, make sure to test how it will look in different e-mail browsers such as Outlook, Gmail, and Yahoo!. If mailing, always design a folded self mailer so the finished fold is on the bottom. This allows one wafer on top rather than two on the bottom and saves money. What about envelopes? If you're looking for an attractive, but inexpensive envelope, check out flexo printing and a web-style envelope. Flexo printing has come a long way and it can also produce half tones and solid coverage. Finally - printing tips. If a continuous form has large areas of solid print or heavy copy, running it on a UV press will minimize any potential offsetting issues. For all 50 tips, download here: www.ballantine.com/blog/direct-marketing-white-paper/. For additional information on current direct marketing news and advice, visit: www.ballantine.com/blog.
NEWS SOURCE: The Ballantine Corporation
Send2Press® is the originating wire service for this story. Terms of Use. © The Ballantine Corporation. All trademarks acknowledged.
THE CONTENT OF THE ABOVE PRESS RELEASE WAS PROVIDED BY THE NEWS SOURCE (The Ballantine Corporation), WHO IS SOLELY RESPONSIBLE FOR ITS ACCURACY. FOR QUESTIONS ABOUT THIS STORY CONTACT THE NEWS SOURCE AND NOT THIS WEBSITE.
Journalist Resources:
Download original press release as issued including media contact information for The Ballantine Corporation.
Additional News Releases on Similar Topics:
|
Subscribe to Send2Press®
Daily News Releases by E-Mail
Follow Send2Press on Social Sites: 
Additional News from
The Ballantine Corporation : » Ballantine Releases Green Direct Mail Marketing White Paper » Intelligent Mail Barcode White Paper Released by Ballantine Corporation » Ballantine Announces New Integrated Direct Marketing Service to Boost ROI » Ballantine Releases Report on Direct Marketing Trends for 2011 » Ballantine Expands Services to Include Tech-Savvy Imprinted Promotional Products
|
||||||||||||||||||||||||||
View our news channels by industry topics, by U.S. States, or by selected U.S. Cities:
|
Terms of Use and License
This "article format" version of the issued press release is Copr. © 1983-2012 Neotrope/Send2Press. You may freely link to this article version of the press release or may use the release text as the basis for an original article or news posting. If the content is copied verbatim via a scraping or copy/paste method, the news item must be properly "attributed" to Send2Press® Newswire as the originating wire service for this story (may not be posted on ANY site selling/offering SEO or PR services, newswire services, or adult content!). |
DISCLAIMER: the above press release content is believed accurate but not guaranteed, and is based on business news supplied by the source. The noted source is solely responsible for its accuracy. Financial/Stock news may contain forward looking statements. Neotrope/Send2Press (this website) makes no claims of accuracy or suitability for any purpose. Any opinions expressed by representatives of company(s) mentioned in news and profiles are solely those of the person indicated, and do not reflect any opinion or policy of Neotrope® or Send2Press. Your use of any information contained herein is done solely at your own risk, and you are fully responsible for using any information herein, or on sites mentioned or linked to in the article. All trademarks acknowledged.
REFERENCES: Ballantine Corporation Releases Free Direct Marketing White Paper, The Ballantine Corporation, direct marketing whitepaper, printing and mailing, white paper, Ryan Cote, tip sheet, creative, PURLs, email, mailing, envelopes and printing, lead generation purls, New Jersey, blog, corp, e-mailing, mailer. flexo, advice, envelope, format, press release, Aug 27, 2009. |
|
THIS PAGE MEDIA READS (by media and public, as of today): 4464 times (2 today, 4 this week, 18 this month, 66 this year)
Site Design and Content is Copr. © 1983 - 2011 Neotrope® - All rights reserved. Send2Press® is a reg. trademark and service mark of NEOTROPE.
Press Release Writing | About Send2Press | Meet Our Staff | Contact Us | Our Services | Help Desk | Legal | Privacy | How-To Articles | RSS Feeds | Journalist Tools | Client eMediaKits | Headline Feeds | Podcast | PR News Channels | Daily News Desk | Success Stories | PRTRax™ Reader Tracking | Targeted News Distribution | Internet Marketing Services | Order PR Services | Terms of Service (TOS)