| Send2Press.com • Today is Thursday, May 23, 2013 | A Member of the Neotrope News Network |  |
|
|
Send2Press : U.S. and World News :
Banking and Finance
: CMI's Laura Winn and Steve DiCarlo, Fidelity Investments, to Co-Present at IIR's The Marketing Research Event 2012
Press Release:
CMI's Laura Winn and Steve DiCarlo, Fidelity Investments, to Co-Present at IIR's The Marketing Research Event 2012
 ATLANTA, Ga., Nov. 9, 2012 (SEND2PRESS NEWSWIRE) -- Laura Winn, vice president, client solutions for CMI, and Steve DiCarlo, vice president of market research, Fidelity Investments, will present "Honeymoon Period: Three Tips to Evaluate Your Early Customer Lifecycle" at IIR's The Marketing Research Event (TMRE) November 12-14, 2012 in Boca Raton, Florida.As part of the TMRE's Brand Insights track, Winn and DiCarlo will discuss the importance of the "honeymoon period" within the customer lifecycle. While every interaction with a brand ultimately helps or hinders customer loyalty, the "honeymoon period" is the most exciting time for the brand and the customer. This getting-to-know-you stage offers numerous opportunities to gain or lose a customer and set them on a path to a higher lifetime value. Fidelity Investments is dedicated to delivering the best customer experience during the critical first 100 days of a new customer's lifecycle, and evaluating how each touch-point impacts a customer's loyalty and lifetime value. Winn and DiCarlo will talk about how new research has helped Fidelity Investments: * Immerse in the early customer lifecycle from the customer's point of view - over time and using technology. * Investigate the average experience, but pay special attention to the outliers to identify the highest likelihood to build or undermine loyalty. * Engage stakeholders to equip the organization to make changes to deliver a compelling, differentiating customer experience. With more than 136 sessions and more than 170 speakers, TMRE attendees will gain access to the most comprehensive set of industry perspectives from insights leaders across the globe. Download the full agenda here (requires log-in): http://www.iirusa.com/research/download-brochure.xml . About CMI: CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI's experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com/ .
• For more information, visit: http://www.cmiresearch.com/
NEWS SOURCE: CMI
Canonical Permalink for This Press Release: http://www.send2press.com/newswire/CMI-s-Laura-Winn-and-Steve-DiCarlo-Fidelity-Investments-to-Co-Present-at-IIR-s-The-Marketing-Research-Event-2012_2012-11-1109-002.shtml
Send2Press® is the originating wire service for this story. Terms of Use. © CMI. All trademarks acknowledged.
THE CONTENT OF THE ABOVE PRESS RELEASE WAS PROVIDED BY THE NEWS SOURCE ("CMI"), WHO IS SOLELY RESPONSIBLE FOR ITS ACCURACY. FOR QUESTIONS ABOUT THIS STORY CONTACT THE NEWS SOURCE AND NOT THIS WEBSITE.
Journalist Resources:
Download original press release as issued including media contact information for CMI.
Additional News Releases on Similar Topics:
|
Additional Press Releases from CMI :
» CMI Further Strengthens Pharmaceutical Practice with Addition of Qualitative Leader » Paul Gondek Joins CMI's Healthcare Solutions Practice » CMI Partners with Toluna for Online Communities
JOURNALISTS & WRITERS:
Subscribe to Send2Press® Daily News Summary by E-Mail
Follow Send2Press on Social Sites: 
|
||||||||||||||||||||||
View our news channels by industry topics, by U.S. States, or by selected U.S. Cities:
|
Terms of Use and License
This "article format" version of the issued press release is Copr. © 1983-2013 Neotrope/Send2Press. You may freely link to this article version of the press release or may use the release text as the basis for an original article or news posting. If the content is copied verbatim via a scraping or copy/paste method, the news item must be properly "attributed" to Send2Press® Newswire as the originating wire service for this story (may not be posted on ANY site selling/offering marketing services, newswire services, or adult content!). |
DISCLAIMER: the above press release content is believed accurate but not guaranteed, and is based on business news supplied by the source. The noted source is solely responsible for its accuracy. Financial/Stock news may contain forward looking statements. Neotrope/Send2Press (this website) makes no claims of accuracy or suitability for any purpose. Any opinions expressed by representatives of company(s) mentioned in news and profiles are solely those of the person indicated, and do not reflect any opinion or policy of Neotrope® or Send2Press. Your use of any information contained herein is done solely at your own risk, and you are fully responsible for using any information herein, or on sites mentioned or linked to in the article. All trademarks acknowledged.
REFERENCES: CMI's Laura Winn and Steve DiCarlo, Fidelity Investments, to Co-Present at IIR's The Marketing Research Event 2012, Laura Winn, Steve DiCarlo, Research, CMI, Fidelity, Customer Experience, Customer Lifecycle, marketing, market research, IIR The Marketing Research Event, TMRE Brand Insights track, press release, Nov 9, 2012. |
|
THIS PAGE MEDIA READS (by media and public, as of today): 2118 times (4 today, 17 this week, 50 this month, 526 this year)
Site Design and Content is Copr. © 1983 - 2013 Neotrope® - All rights reserved. Send2Press® is a reg. trademark and service mark of NEOTROPE.
Press Release Writing | About Send2Press | Meet Our Staff | Contact Us | Targeted Press Release Distribution Services | Press Release Writing Help Desk | Legal | Privacy | How-To Articles | RSS Feeds | Journalist Tools | Client eMediaKits | Daily News Desk | Success Stories | Online Newswire Service | Internet Marketing Services | Order PR Services | Terms of Service (TOS)