Send2Press® Newswire is a service of Neotrope®, established Jan. of 1983 in Redondo Beach, Calif., USA.
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Features of Standard Level “State” Plan
Introduction
Standard Level STATE / EVENT Distribution Plan:
The page provides a general overview of the features (or "deliverables") included with our Standard Level STATE/EVENT Distribution Plan (code: SD-STATE). This plan is ideal for those needing to target daily media (newspaper and broadcast) in just one U.S. state (i.e., "New York") or major metro area (i.e., "Los Angeles"), as well as social media and online.
(NOTE: this plan does NOT go to National Trade/Consumer print publications; choose the "Industry Focus" plan to reach trade publications).
Please review all of the bullet points found below, prior to calling for assistance. Answers to the Top 10 Frequently Asked Questions (FAQs) are also provided, below the bullet points, for your convenience.
Reminder — Two Levels of Distribution Service Plans:
Please be aware we have two distinct service plan levels: Standard and Extended. The Standard plans include Direct-to-Editors™ dissemination via Send2Press Newswire, and online via the Neotrope News Network. Our Extended plans add national distribution via additional newswires and financial news networks.
The plan information found on this page, below, refers to a STANDARD level plan.
What We Do:
Since 1983 Neotrope® has delivered proven, effective, and consistent business marketing services and technology solutions. Send2Press (a service of Neotrope) offers affordable news distribution services, professional press release writing, agency of record service, and syndication of original news content. Neotrope's Send2Press Newswire service and the Neotrope News Network provide a unique solution for dissemination and persistence of news content to targeted media. We offer the only proven, credible and experienced newswire service which was the first in the industry to be fully staffed by current and former professional journalists, and accredited public relations (PR) professionals. We're proud to be a fully U.S. based company.
Standard State Distribution Plan ~ $99
USE CONTEXTUAL QUICK INFO HELP:
In the plan features, below, put mouse pointer over this icon for additional info and/or example about a service feature.
What this Standard Level news distribution plan includes:
This "STATE" / "EVENT" plan (#SD-STATE) is designed specifically to reach daily news media within one U.S. state (i.e., "California"), or one major metro area (i.e., "San Francisco"), plus it appears online in the Neotrope News Network, is hand-submitted to social networks (including hash tags in Twitter), is syndicated via RSS and clipping services, and has additional dissemination in our "daily summary" opt-in media list.
WORD LENGTH LIMIT: The base word-length limit for this Standard level plan is 800 words. There is a $20 upcharge for each 400 words over 800 (see Help/FAQs for more information on how to calculate word length).
• Note: You specify your choices on our news information form, after checkout (payment) in our Order Center.
• Pricing for this plan is based on each news announcement issued, and is not a subscription.
• Press release writing and/or re-writing not included with plan, but may be ordered as optional add-on.
• Please also review the "Top 10 FAQs," below, after the bullet points for this plan.
FEATURES OF THIS PLAN:
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Send2Press Direct-to-Editors™ Distribution:
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LOCAL AND DAILY MEDIA: Direct-to-Editors™ targeted distribution to media at daily newspapers, major news weeklies, television stations, and news/talk radio, in one U.S. state or major metro area (your choice).
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NATIONAL MAGAZINES: Direct-to-Editors™ targeted distribution to media at national trade and consumer magazine industries is NOT included with this STATE/EVENT plan; choose our "Industry Focus" plan instead if you wish to reach in-state media AND national trade publications.
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DAILY OPT-IN: Additionally, a large number of interested parties subscribe to the "daily summary" opt-in e-mail sent each morning with the prior day's news items (powered by Google; minimum 200-300 people).
Tier One Wire Service Distribution:
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TRADITIONAL WIRES: We will submit your news directly to A.P. (Associated Press), UPI (United Press International), and Thomson-Reuters. These systems will choose to use and post your news item subject to their prevailing policy (they will refuse any "advertorial" material).
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NATIONAL AND INTERNATIONAL SYNDICATORS: Neotrope/Send2Press has partnerships in place with many of the top news systems in the world, including HTMedia in Asia/India (same outfit hosting Wall Street Journal's Asia news systems); Contify, another syndicator in Asia; ProQuest, which serves the academic and public library networks; ASC/Morningside Partners; and placement of news directly into Factiva, LexisNexis; Gale Cengage; and others.
Reporting Features:
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CLEAR TIME CONFIRMATION AND "QUICK REPORT": Once your release has posted and is starting to appear online, we send you a formal "clear time confirmation" by e-mail(*), showing how to find your story on our main sites, on Google News, and selected social network sites. Each release is presented in five distinct formats: article (HTML), print-friendly, plain text (UTF-8) for media, PDF for media, and RSS (with IE8 Web Slice). (*NOTE: clear time quick report is prepared by hand, and if your release posts prior to when we open, you will not get the confirmation until we open for business that work day.)
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SITEWATCH™ PLACEMENT REPORT: Free hand-prepared Send2Press SiteWatch™ report which shows links to sites and social networks we track that have posted your story within the first 24 hours, plus info on the number of media reads from our main site for your story during the first day. Report is provided in both plain text (.txt) and PDF formats, by e-mail.
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MEDIA LISTS: All of our media lists ("where we send news") are found in PDF form, by publication, by state, and by industry topic, and may be researched prior to ordering services.
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EASY READER TRACKING: On all news releases found on our main news portal, we provide simple and permanent tracking by unique page view, which can easily be viewed at bottom of the story page and requires no log-in. Unique visits are tracked by I.P. address, not "hits."
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Standard Features:
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FREE PHOTO OR LOGO: This plan allows you to include one free Web-resolution photo or company logo (no ad banners). You may include a print-resolution (300dpi) image at additional cost. (Note: Most sites don't use image, but many do.)
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FREE CONTENT REVIEW: A professional accredited public relations (PR) pro and experienced journalist will personally review your news release for common errors, advertorial issues, and problems related to what media expect to see. Minor typos will be fixed automatically (we try to catch all your errors, but we cannot guarantee to fix 100% of your mistakes - please ensure you provide clean, proofed copy to start with). Major errors in content, formatting, or language will require resubmission of corrected copy if it doesn't meet our minimum requirements (generally, we follow A.P. style).
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ANCHOR LINKS SUPPORT: We have always provided live links to fully formed URLs (such as www.yoursite.xyz), but you may also have up to four (or within reason, see our FAQs page) anchor links around words/phrases to "deep-link" into your site pages, such as to a product page, white paper, or online demo.
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FREE VIDEO NEWS RELEASE (VNR): This plan allows you to include an embedded video for your news (you must first host it on YouTube), to create a VNR. Ideal if you have a promo trailer, demo video, etc.
Online Posting Features:
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SEARCH OPTIMIZATION OF NEWS: Neotrope/Send2Press pioneered the concept of search engine optimized press releases (SEO+PR™) more than a decade ago (check Archive.org to see for yourself) and today we're still ahead of the pack in the persistent placement of news online. The value of this is that we've had clients receive media coverage a month, 3 months, even 12 months after a release issuance, simply because our system ensured the news could still "be found" by interested media online.
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NEOTROPE® NEWS NETWORK EXCLUSIVE: All plans include exclusive placement of your news in the Neotrope News Network, which includes content sites like eNewsChannels.com, California Newswire®, Florida Newswire, Music Industry Newswire, Publishers Newswire, CitizenWire, and many more. Our network generates a minimum of 10 million page views per month, and only Send2Press can get your news in front of this valuable audience (these sites have been widely quoted by BusinessWeek, CBS-TV Los Angeles, E! Entertainment, FOX News, PublishersWeekly, and hundreds more).
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HAND PLACEMENT IN SOCIAL NETS: Send2Press hand-submits your news to valuable online sites like BX Business Exchange, Delicious, Digg, Diigo, Docstoc, Reddit, Scribd, Twitter, and Google+ (as applicable).
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TOP ONLINE NEWS SYSTEMS: All Send2Press news is found in popular aggregators like Google News, Daylife, NewsBlaze, Mass Media Content, Moreover, Pluck Blogburst, Sphere, and VerticalNews; in clipping services like CyberAlert, CustomScoop, eWatch, InboxRobot, and News Knowledge; in RSS systems like Alltop, Feedburner, Feedzilla, NewsisFree, Red Tram International, Wikio, Zimbio, and many more.
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RSS/JAVA: Send2Press has almost 5,000 syndication streams via RSS (both summary, and full-text 2.0 formats for every feed, by topic), JavaScript copy/paste, scrolling news tickers, and even a WordPress plug-in allowing anyone to easily host and pull our news into their blog, CMS, or aggregation system. (We have offered dynamic news streams longer than most of our competitors have been in business!)
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Jump to Additional Information (leave this page):
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Useful Articles if You're New to Press Releases and Public Relations (PR):
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Why Use Press Releases?
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How to Write a Press Release
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Jump to Information on Another Distribution Plan:
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Important Information:
All Send2Press Newswire targeted distribution and writing/editing services are offered subject to Neotrope's Terms and Conditions of Service (TOS). Please see our price list or order system for current pricing and options. Please review our requirements and FAQs for important information on deadlines, news we will not accept, multimedia formats, anchor link limitations, and payment options. Send2Press is a service of Neotrope®.
Important Note for Publicly Traded Companies:
This plan is NOT currently recommended for publicly-traded company news (those companies with a stock ticker symbol, and traded on an exchange such as Nasdaq, or OTC-BB stocks), as it will not run in ticker systems (i.e., Quote.com, Yahoo! Finance, etc.) except for Google Finance. This plan may be used as an adjunct to a story issued through another service to enhance online and direct media placement, or for those companies partnering with a public company and not concerned with ticker look-ups online. We hope to support ticker content more fully with this plan sometime in 2011.
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Quick Answers to the Top 10 Frequently Asked Questions
• NOTE: Click the [+] symbol to expand answer to FAQ.
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FAQ: How does your pricing work?
As with all legitimate and professional newswire service providers, Send2Press® distribution plan pricing is based on "each news announcement" — meaning, that each time you issue a press release, you pay the plan fee, based on the plan you've chosen. We are NOT a simple online news posting site, but a true newswire service sending your news directly to media using our exclusive Direct-to-Editors™ media databases. As a professional PR services company since 1983, we invest over an hour of hand-work per client project!
Click here to learn more about how pricing works
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FAQ: How do I set-up an account to order services?
Simply go to our secure online Order Center (note the gold "tab" at top of each page), and follow the instructions. All services are pre-paid, and must be ordered online. No annual membership fee! We are a PCI DSS certified secure merchant, in business more than 25 years, and a member of the BBB since 1997. After you "checkout" in our Order Center using any major credit card (or, optionally using PayPal), you simply upload your word processor file and photo or logo on our simple News Information Form.
Click here to learn more in our Order Center
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FAQ: Where do you send news?
We maintain our own databases and send news Direct-to-Editors™ at media outlets which are targeted based on your actual news content. Most news is sent by e-mail, with additional delivery via syndication, RSS, clipping services, social networks, and news aggregators. With our "Standard" level plans we use our own lists, and with our "Extended" plans we add distribution via PRNewswire® in addition to what we do!
Click here to learn more our media lists
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FAQ: Will you write or revise my press release for me?
You can hire us to write your release from scratch for $199, and you get to work with a fully accredited public relations professional, or you can have us touch-up a release you've written (from $89; revision available only at same time as a distribution). With all plans we will do basic fixes to your release to meet A.P. style, and to fix common typos, at no extra cost (you are ultimately responsible for providing an accurate release).
Click here to learn more about writing services
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FAQ: Can I include a photo or logo?
You may include one free Web resolution company/product logo, or a photograph (such as of a product, CEO headshot, etc.), with every distribution plan. We don't allow banners, fliers, or similar. Our photos show up on a wide variety of sites, including Google News, DIGG, Wikio, Newsblaze, Zimbio, DocStoc, Scribd, eNewsChannels, and many more (additional images $10/each). Optionally, you can include a media-friendly, print-ready 300dpi image for only $15.
Click here to learn more about photo options
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FAQ: Do you offer any reporting?
All plans include a Clear Time confirmation and quick-links report once the release has been issued (crossed the wire). A Send2Press® SiteWatch™ report follows the next day which includes from 50-300 links to sites running your news story, that we track (varies by plan level, as the "EXTENDED" plan will have many more sites tracked). We *do* provide PDFs showing newspapers, magazines, and broadcast outlets your news is sent to — please see "where do you send news" above.
Click here to learn more about reports and tracking
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FAQ: Are there any word length limits?
Our "Standard" (formerly Silver) plans, have a base word length limit of 800 words. Our "Extended" (formerly Blue) level plans, have a base word length limit of 400 words (headline, dateline and media contact info count in length). Longer releases have an upcharge (for Extended plans, cost is $75 for ea. 100 words or fraction over 400 — see the full Help/FAQs page for how to calculate length).
Click here for info no how to calculate word lengths
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FAQ: How fast can my news go out - what is the deadline?
We can normally get any project out within about two hours (sometimes longer on Mondays, or last couple days of the month) of when it's submitted during our normal business hours of 9 a.m. to 5 p.m. PST/PDT Mon.-Fri (California time). For projects to be scheduled for "early next morning" (such as 7 a.m. EST/EDT), we need to have the project in prior to the previous day close of business. We obviously cannot set-up projects to push to media prior to when we're open the next day, if you submit after we close the prior working day.
Click here to learn more about daily cutoff and deadlines
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FAQ: What are the format and minimum requirements?
We generally follow Associated Press (A.P.) style, and so each release must have headline, dateline, body of release, and contact info so that media can follow up. We prefer MS Word file for release (or .rtf), and images can be any format; we cannot use PDFs, MS Works, or Apple Pages files. All releases must have proper "attribution" in headline or first paragraph (company or person name of WHO is announcing the news). See the following link for step-by-step examples and some issues to be aware of related to content and Google News. Sub-heads (secondary headlines or "decks" are not supported on most Web sites.
Click here to see requirements and examples
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FAQ: What successes have clients had with your services?
We have a highly detailed customer testimonials and successes repository you may review using the link below. Keep in mind we have been sending news to the media on behalf of our clients for more than 25 years*, and the Send2Press service has been online since 2000*, and so we have a wealth of archival information on client successes (placement in the media), and many testimonials you may review. (*Send2Press was spun off of our corporate PR services in 1997 as Mindset Netwire, before finally becoming the Send2Press® service brand in 2000. Send2Press is a service of Neotrope, established in 1983.)
Click here to see client media placements
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Jump to Additional Information:
IMPORTANT DISCLAIMERS: mention of any brand name, company, or Web site on this page does not claim or imply a strategic or other alliance or partnership, unless expressly noted as such. All trademarks and service marks are the property of the respective mark holders. Neither Send2Press nor any other legitimate newswire service can guarantee any specific success (placement or story "pick-up") from a PR campaign, and actual results will vary depending on many factors including actual content and "newsworthiness," editorial focus, space availability, world events, and other x-factors outside the ability of anyone issuing the press release to control. Replication (or "cloning") of newswire content onto various social nets and Web portals should not be considered a traditional story "pick-up," and we don't claim them to be such. Some of the sites mentioned in our "deliverables" for this plan, above on this page, may not run your story due to their own policies, technical issues, or other reasons outside our control and are subject to change. All services are offered and provided subject to our Terms and Conditions of Service (TOS), which are agreed to when setting up an account and when submitting each project, and per our requirements and FAQs.
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