PRESS RELEASE:

Neotrope 'Adopts' Children Awaiting Parents and Provides National Public Relations Services Pro Bono

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adoptive homes for children

ROCHESTER, N.Y., July 8 (SEND2PRESS NEWSWIRE) -- Neotrope and its Send2Press service are honored to make Children Awaiting Parents (CAP) its second "Adopted" charity program recipient for 2010. With this commitment, Neotrope aligns itself with CAP's mission to find adoptive homes for America's waiting children. As part of this program, Neotrope is providing PR solutions, news dissemination, and search marketing for CAP to help raise awareness to both media and the public regarding CAP programs, partners and other activities.

In 2009, CAP was also a recipient of Neotrope's PR Grants program. Neotrope/Send2Press is also promoting CAP to its customers and other partners in order to bring additional resources together to help CAP widen its awareness in the small to medium business space.

"Children Awaiting Parents is thrilled to have the generous support of Neotrope/Send2Press," stated Mark Soule, Executive Director of Children Awaiting Parents. "Our organization's communications have benefited from their professionalism and we are grateful for their commitment to our mission."

"We've been honored the past two years in providing promotional services for Children Awaiting Parents, in order to help them raise awareness for their good works," said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. "It's my belief that there is nothing more important than nurturing all children in this country, and ensuring they have a place to grow and one day find their own places in the world. All of us need to make sure children without a real home today find someone to nurture them, and no one works harder than CAP at this goal. Hopefully our efforts have, and will, in some small way help more people learn about CAP and their generous programs."

About Neotrope:

Since 1983 Neotrope has provided affordable targeted news dissemination Direct-to-Editors(TM), professional press release writing, and agency of record services to small and medium businesses, along with services like photography, graphic design, Web development/hosting, and search engine optimization and marketing. The company pioneered the concept of search optimization of press release content back in 1997. All Neotrope/Send2Press staff are accredited public relations (PR) professionals and/or working journalists.

Neotrope is a member of the Better Business Bureau (BBB) and BBBOnLine Program; a member of GS1 (formerly Uniform Code Council) and can generate barcodes; is listed with Bowker for ISBNs; is listed with the RIAA for ISRCs; and was an INC. 5000 company in 2009. Neotrope is a registered trademark in the U.S. and other countries.

Additional information regarding adoption programs for charity/nonprofits can be found at: http://send2press.com/nonprofit.shtml .

About Send2Press:

Celebrating its 10th anniversary in 2010, Send2Press(R) (a service of Neotrope) offers best-in-class affordable news distribution directly to working print and broadcast media, but also online and social media, and deep into search engines using proprietary Neotrope ContextEngine(R) technology. Send2Press is unique because it was the first newswire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts. Learn more about Send2Press(R) at www.Send2Press.com .

Send2Press will offer a special discount program to any company/organization which chooses to help support CAP, either through direct donations or sponsorship.

About Children Awaiting Parents:

Children Awaiting Parents, Inc. (CAP) is a national, nonprofit 501(c)(3) organization governed by a volunteer board of directors. For 38 years, CAP has been dedicated to finding adoptive homes for America's waiting children.

CAP's mission is to recruit foster and adoptive families across the United States for children who have been waiting the longest for a family. Our waiting children are often older, minorities, sibling groups who wish to be placed together, or children with emotional, mental and/or physical disabilities -- children who are typically categorized as "special needs" or "hardest to place." To learn more visit www.childrenawaitingparents.com .

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