PRESS RELEASE: Offers Red Hot Fall Promotion

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Platinum Engagement Ring

HOUSTON, Texas, Sept. 13 (SEND2PRESS NEWSWIRE) -- Online jewelry retailer Whiteflash Inc. offers customers a complimentary pair of platinum and diamond stud earrings with the purchase of award-winning "Jennifer" platinum and diamond engagement ring from Designs by Vatche.

WHO: Whiteflash the most comprehensive online provider and designer of custom diamond jewelry creations.

WHAT: From Monday, September 12, through Friday, November 15, all Whiteflash customers who purchase Designs by Vatche's platinum "Jennifer" engagement ring set with Whiteflash exclusive Super Ideal "A Cut Above" (ACA) diamond, will receive a pair of three-prong platinum and ACA diamond stud earrings, valued at $1,000, as a complimentary gift with purchase.

Leading fashion editors and top Hollywood stylists recently voted Designs by Vatche's platinum "Jennifer" ring as their favorite design in the prestigious Platinum Innovation Challenge, one of the country's largest jewelry design competitions. The "Jennifer" features a classic platinum four-prong setting, encrusted with .40 tcw of pave set diamonds arranged in a cascading pattern down the ring's shank and band. The elegant design is completed with an "A Cut Above" diamond center stone known to be the most visually balanced diamond in the world.

"The platinum 'Jennifer' ring set with an ACA diamond center stone is a match made in bridal heaven, and we are thrilled to offer a complimentary pair of platinum and diamond earrings to the bride who chooses it to symbolize her marriage," stated Debi Wexler, CEO of Whiteflash. "Because platinum is the most durable metal, both the Designs by Vatche 'Jennifer' engagement ring and the complimentary stud earrings will look as beautiful on the couple's 50th wedding anniversary as they do today."

WHEN: Monday, September 12, through Friday, November 15, 2010.

WHERE: Readers should visit to participate in the Designs by Vache platinum "Jennifer" engagement ring promotion.

About Whiteflash:

A growing trendsetter, Houston-based Whiteflash does a significant amount of their business on the Internet. However, they are known to host their clients in their state-of-the-art light production facility in Houston Texas. Their products have been worn by Jessica Alba, Keri Russell, Geena Davis and Jessica Simpson and showcased on Entertainment Tonight, the Emmys, Screen Actors Guild and MTV VMA Awards, the Chicago Tribune, New York Post, Kiplinger's financial magazine, FOX - TV, FOX-Searchlight and Lionsgate promotions.

Whiteflash is the first company in the U.S. to offer an exclusive brand of Hearts & Arrows diamond and bring the sheer beauty of "super ideal cut" to the Internet. Whiteflash was founded in 2000 bringing an expansive selection of loose diamonds to the Internet, including an exclusive brand of Hearts & Arrows diamonds. Whiteflash A Cut Above(R) is unmatched in its brilliance, fire and sparkle and remains the only Hearts & Arrows diamond sold online with advertised standards and a "true patterning" guarantee. Whiteflash also offers original, handcrafted platinum and gold settings, diamond engagement rings and wedding bands, custom designs and specialty jewelry. For more information, log on to or call 877.612.6770.

No celebrity endorsement claimed or implied. All trademarks acknowledged.

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REFERENCES: Platinum Engagement Ring, Designs by Vatche, Designs by Vatche, Whiteflash Inc, ACA diamond center stone, CEO Debi Wexler, Engagement Rings, Diamond, Vatche, Diamond Earrings, Diamond Studs, Diamond Engagement Ring, Loose Diamonds, Platinum Earrings, Platinum Engagement Ring, A Cut Above, news, press release from, Sep 13, 2010, Online Shopping Sites, Fashion, , Houston, Texas, Offers Red Hot Fall Promotion