DepthPR Steps Up to IDS Cycling Challenge for ATL Habitat, Welcomes Mortgage Bankers to MBA 97th Annual Conference

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mortgage industry public relations

ATLANTA, Ga., Oct. 20 (SEND2PRESS NEWSWIRE) -- Depth Public Relations (DepthPR), an Atlanta, Georgia provider of public relations, Internet search visibility, and marketing strategies for the mortgage lending and financial services industries, has pledged its financial support in a fundraising challenge presented by document preparation vendor International Document Services (IDS) at the Mortgage Bankers Association (MBA) 97th Annual Convention and Expo at the Georgia World Congress Center from October 24-27.

The IDS Cycling Challenge was conceived as a multi-faceted promotion to benefit Atlanta Habitat for Humanity - one of the nation's most prolific Habitat for Humanity chapters. IDS married its desire to do good with the promotion of its 2010 Web site and marketing theme "Docs in Motion" to underscore its presence as an exhibitor at the MBA conference in Atlanta, and to attract additional individual or corporate contributions.

"IDS president Curt Doman saw an opportunity to raise funds for a great local organization in a fun way and for a cause that MBA convention attendees can really get behind: affordable home ownership," said DepthPR principal strategist and founder Kerri Milam. "We hope other convention attendees will step up to the challenge by visiting the IDS booth #302."

The booth will feature a stationary bicycle, which IDS aims to keep in constant motion for 200 miles with the help of participating convention attendees.

In addition, DepthPR extends congratulations to all the finalists for Mortgage Technology magazine's 2010 Mortgage Technology Awards. Winners will be announced during at an awards gala by Source Media at the Georgia Aquarium on October 24.

"We applaud the nominations of Titan Lenders Corp for the Synergy Award, president Rob Katz of Del Mar DataTrac for the Lasting Impact Award, and IDS customer Inlanta Mortgage for the Customer-Focused Lender Award," Milam said.

"This is the fourth year DepthPR has attended the MBA Convention and Expo, and we are thrilled that this year brings the convention to our home city of Atlanta," Milam continued. "Like the mortgage lending industry, Atlanta is about community and relationships. I'm an unabashed Atlanta booster and hope all the MBA convention attendees will take the opportunity to explore the fascinating in-town neighborhoods of our old and beautiful city."

"A visit to the Inman Park or Virginia Highlands neighborhoods to really get to know Atlanta is worth the short cab ride," she added.

About Depth Public Relations, LLC:

Since 2006, Depth Public Relations has delivered 100 percent senior-level counsel, industry insight, and tactical intelligence to financial services and financial technology businesses. Its expertise includes precision messaging strategy, keyword analysis and deployment, use of industry-specific B2B networking through online communities and trade media outlets, content development and placement, organic search engine optimization (SEO), and other initiatives that strengthen brand reputation. Principal strategist and client service executive, 25-plus year PR and marketing veteran Kerri Milam remains immersed in each client service engagement from planning based on business objectives to measurement based on agreed-upon metrics.

For more information about Depth Public Relations, LLC, services visit, or email Kerri S. Milam at .

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