Write Away, Inc. Increases Print Subscription Sales through Social Media

| From
Action Pursuit Games Magazine

ASHEVILLE, N.C. (SEND2PRESS NEWSWIRE) -- While many may argue that print is a dying breed, the staff at Write Away, Inc. begs to differ; you just need to work all the angles. And, that's just what they did.

Write Away, Inc., the editors for Action Pursuit Games Magazine, the world's leading magazine for paintball and airsoft enthusiasts, published by Beckett Media, was tasked with the challenge to help improve subscription numbers and to increase reader involvement.

So, they jumped into action. They polled readers and learned what they wanted - a more interactive Web site, more training videos and a FaceBook presence where fans could interact and post event-related information and more.

So, after four months of syndicating paintball videos on YouTube, updating Facebook postings and posting fitness training videos on the magazine's Web site, the excitement generated has slowly led to an increase in newsstand sales and subscriptions. The efficiency numbers are slowly, but surely on the rise.

As a result, the Public Relations Association of Western North Carolina (PRAWNC) recently recognized Write Away, Inc. as the winners of its, "Online Marketing-Social Media" category at a recent award ceremony - Best of The Mountains - an annual awards program that recognizes excellence in public relations and marketing communications in Western North Carolina.

One judge commented, "It appears that research was key in adjusting to the use of more video, and with a minuscule budget, the YouTube hits and fan numbers aren't shabby."

Another judge said, "Well done Action Pursuit Games (now duck, there's a paintball headed your way!)"

For more information on the magazine, Action Pursuit Games, visit: .

Check out an APG YouTube video with currently more than 10,000 hits: .

Visit Write Away, Inc. at: .

News Source:

Like, Share, Save this press release:
  TWEET   SHARE   G+   PIN IT   STUMBLE   LinkedIn   Instapaper   Buffer

The content of the above press release was provided by the “news source” (Write Away, Inc.) or authorized agency, who is solely responsible for its accuracy. Send2Press® is the originating wire service for this story and content is Copr. © 2010 Write Away, Inc. with newswire version Copr. © 2010 Send2Press (a service of Neotrope). All trademarks acknowledged.

Rights granted for reproduction by any legitimate news organization. However, if news is cloned/scraped verbatim, then original attribution must be maintained with link back to this page as “original syndication source.” Resale of this content for commercial purposes is prohibited without a license. Reproduction on any site selling a competitive service is also prohibited. Information is believed accurate, as provided by news source or authorized agency, however is not guaranteed, and you assume all risk for use of any information found herein/hereupon. This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
STORY READS for this single page only, as of Oct 20 2016:
[ count retired 8.4.16 ]

back to top
REFERENCES: Action Pursuit Games Magazine, Public Relations Association of Western North Carolina, Write Away Inc, Public Relations Association of Western North Carolina, Action Pursuit Games Magazine, Beckett Media, Online Marketing-Social Media award, Best of The Mountains annual awards program, news, press release from Write Away, Inc., Oct 22, 2010, Advertising and Marketing, Advertising, , Asheville, North Carolina, Write Away, Inc. Increases Print Subscription Sales through Social Media