Lift361 Begins Development of Retail Decision Analytics Solutions for Microsoft Dynamics CRM

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ATLANTA, Ga., Jan. 4 (SEND2PRESS NEWSWIRE) -- Lift361, LLC, a leading marketing analytics firm dedicated to empowering retailers' strategies and tactics with data, today announced its intent to develop Retail Decision Analytics solutions for Microsoft Dynamics CRM. These solutions will enable retailers to leverage their Customer Relationship Management (CRM) investment to drive sales lift and maximize customer lifetime value, using its advanced algorithms, predictive modeling and reporting.

"This demonstrates Lift361's commitment to delivering leading solutions and expertise for our customers," said Will Roche, Microsoft's US Dynamics Retail Industry Market Development Director. "We commend Lift361 for their innovation and look forward to their solution entering the market."

Lift361's solutions are known for powering CRM programs for some of the world's most recognized retail brands and will now be made available to retailers through the worldwide Microsoft Dynamics partner channel. Microsoft Dynamics is a line of Enterprise Resource Planning and CRM applications delivered by a world-class network of reselling partners.

"Retail Decision Analytics Solutions for Microsoft CRM will enable retailers to turn the rich data stored in these systems into insights and actionable programs that maximize the relevancy of their messaging, offers, channel and cadence," said Gary Yiatchos, head of Lift361's Client Group and former EVP of Marketing at Saks/Federated. "Microsoft's Customer Centricity initiative is the solution that brings all of this together."

About Lift361:

Lift361 ( uses the power of data to fuel client's strategies and tactics. Its team of retail industry experts, statisticians and analysts has worked with retailers of all sizes for over eight years to help them turn data into insight-then into action. Lift361's solutions aim to maximize customer lifetime value through behavioral segmentation, demographic, attitudinal and geographic profiling, and product and category affinity modeling. In order to enhance each phase of engagement a customer has with a brand, Lift361 uses multiple data sources to create predictive modeling. This modeling allows Lift361 to intercept customers with the most relevant messages at critical points in their lifecycle - resulting in their enhanced engagement with retailers.

For more information on working with Microsoft, Microsoft Dynamics and Lift361, or to find out if your company qualifies for a complementary customer velocity analysis and diagnostic, visit the Microsoft booth at the NRF Big Show or contact Jim Bowling, Director of Strategic Initiatives, Lift361 at or 678.638.2996.

About Microsoft Dynamics:

Microsoft Dynamics is a line of easy-to-use, integrated and adaptable Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) applications that enable business decision makers to quickly respond to market shifts, take advantage of new trends, increase their competitive edge and drive business success. Microsoft Dynamics solutions are delivered through an excellent network of reselling partners providing specialized services and additional innovation to help customers excel in their industries.

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REFERENCES: marketing analytics, Microsoft Dynamics CRM, Atlanta, Georgia NewsWire, news, marketing analytics firm, Lift361 LLC, Microsoft Dynamics CRM, Retail Decision Analytics, Enterprise Resource Planning, Microsoft Customer Centricity, data analytics, ERP, Gary Yiatchos, Will Roche, Lift 361, 360, 365, news, press release from Lift361, Jan 4, 2011, VAR and IT Consulting, Computing, Retail, Atlanta, Georgia, Lift361 Begins Development of Retail Decision Analytics Solutions for Microsoft Dynamics CRM