Family Dollar Taps CMI for Customer Satisfaction Tracking Program

Leading discount retailer advances its vision to be a compelling place to shop using CMI's performance improvement platform.

| From
Family Dollar Stores Inc

ATLANTA, Ga., Feb. 15 (SEND2PRESS NEWSWIRE) -- CMI, a full-service marketing research company, announces the addition of Family Dollar Stores, Inc. (NYSE: FDO) to its client roster. Family Dollar kicked-off a chain-wide customer satisfaction tracking program with CMI in the second quarter of 2010.

"We are happy to be helping Family Dollar continue to advance their mission to be the leading small-format convenience and value retailer in the nation," said Chet Zalesky, president and founder of CMI.

"Family Dollar remains committed to ensuring shoppers have the best possible experience," said Don Hamblen, Family Dollar senior vice president, customer marketing. "This strategic partnership with CMI allows us to gather ongoing customer feedback about positive shopping experiences and any suggestions for improvements, all aimed at becoming a more compelling place to shop."

As a result of this program, Family Dollar will have a clear understanding of the main drivers of shopper satisfaction and be able to measure the impact of initiatives. The information collected through this program will be particularly useful as the company continues to roll out its current store renovation plans more extensively in 2011.

Family Dollar's reporting will be provided through CMI's Web Insights Navigator™ (WIN) system to easily customize reporting to various levels and departments within the Family Dollar organization. In addition, Family Dollar management will be able to track the impact of store renovations on the shopping experience by monitoring satisfaction levels pre and post renovation.

This new association with Family Dollar expands CMI's presence in the retail industry. CMI has helped numerous retail clients understand their shopping experience across sales channels.

About Family Dollar:

Beginning with one store in 1959 in Charlotte, North Carolina, the Company currently operates more than 6,800 stores in 44 states. Family Dollar Stores, Inc., a Fortune 300 company, is based in Matthews, North Carolina, just outside of Charlotte and is a publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO. For more information, please visit .

About CMI:

CMI is a full-service marketing research company that creates competitive advantages for clients by turning research data into strategic insights and recommendations that drive business results. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI's experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to help clients align products, services and strategies with customer needs.

CMI serves primarily Fortune 1000 clients and is currently ranked on the Honomichl Top 50 list of the country's largest marketing research organizations. For more information about CMI, visit .

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REFERENCES: Family Dollar Stores Inc, NYSE FDO, NYSE:FDO, Family Dollar Stores, Inc., Don Hamblen, CMI Web Insights Navigator, marketing research company, Chet Zalesky, Atlanta Georgia business news, news, press release from CMI, Feb 15, 2011, Public Companies, Retail, Advertising, Atlanta, Georgia, Family Dollar Taps CMI for Customer Satisfaction Tracking Program