NGDATA to Showcase Big Data Management Platform at Strata 2012 Conference in Santa Clara, CA

Showcase demonstrates real-time evolving behavior profile capabilities and easy integration with existing enterprise systems.

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Lily big data management platform

SANTA CLARA, Calif., Feb. 29, 2012 (SEND2PRESS NEWSWIRE) -- NGDATA ( today announced that the company will showcase Lily, its big data management platform at the Strata 2012 Conference in Santa Clara, California. The O'Reilly Strata Conference is the leading event for the people and technology driving the data revolution. NGDATA is among a select group of innovative early stage companies to demonstrate their big data technologies during the Strata 2012 Startup Showcase.

Lily is an easy-to-use big data management platform for enterprises and system integrators that offers a flexible and scalable way to extract powerful information and real-time business insights from vast amounts of data. By interactively tracking user behavior and translating insights into recommendations, Lily allows companies to execute targeted actions, such as personalized advertising, detection of fraud and one-to-one marketing, resulting in an immediate improvement of business performance.

NGDATA's business showcase at the Strata Conference will demonstrate how Lily:
* continuously gathers usage and user information to create evolving customer behavior profiles in real-time; and
* easily integrates with existing back-end enterprise systems through an Extraction, Transformation and Loading (ETL) integration bridge.

Luc Burgelman, Chairman and Chief Executive Officer of NGDATA, said, "We're proud to be selected and excited to demonstrate Lily during the Strata showcases. We look forward to meeting with our partners to discuss their experiences and the unique big data management requirements we can address in the future to provide our joint customers maximum big data value."

NGDATA recently announced its plans for a capital increase to fuel the company's continued growth. The additional funds will be used to accelerate the development and roll-out of the product roadmap and support business development activities in the United States.

Strata 2012 Conference is scheduled February 28 through March 1 at the Santa Clara Convention Center in Santa Clara, California. NGDATA will showcase on February 29 at 6:30 p.m. (Mission City Ballroom Foyer). For more information on the event, visit .


NGDATA brings big data technology and machine intelligence together, allowing organizations to capitalize on the massive amounts of data that is generated today. NGDATA develops Lily, a big data management platform that offers an easy way to extract powerful business insights in real-time and benefit from enriched data to make an immediate impact on business performance. NGDATA's global partner community provides expert services best suited to meet evolving big data needs. NGDATA is a privately-held company with headquarters in Ghent, Belgium. More information and recent updates are available at .

About Lily:

NGDATA develops Lily, a big data management platform that offers an easy and scalable way to extract real-time data and gain business insights. Lily enables the management of big data, providing analytically enriched guidance through smart data management, indexing, search, profile harvesting and interactive audience metrics. While based on Apache Hadoop, HBase and SOLR(*NOTE) technology, Lily focuses on the customer's specific needs with a user-friendly interface to easily manage extensive data assets to quickly obtain powerful insights and key trends to impact decision making and improve business performance. Meet Lily: .

(*NOTE: Apache HBase, Apache Hadoop and Apache Solr are trademarks of the Apache Software Foundation.)

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