LTC Financial Partners Ramps Up Long-Term Care Insurance Offerings as Prudential Exits Individual LTC Insurance Market

Last month UNUM said they would no longer market group plans to new customers, and yesterday Prudential said they will stop selling individual policies. Is the marketplace weakening? No, it's strengthening, LTC leader claims.

| From
Cameron Truesdell

KIRKLAND, Wash., March 8, 2012 (SEND2PRESS NEWSWIRE) -- Today LTC Financial Partners LLC (LTCFP) discloses plans to offer a beefed-up array of long-term care insurance choices for individuals and employee groups. The offerings are from multiple insurance carriers including -
* John Hancock Life Insurance Company (U.S.A.)
* John Hancock Life & Health Insurance Company (NY)
* MedAmerica Insurance Company
* LifeSecure Insurance Company
* United of Omaha Life Insurance Company
* Mutual of Omaha Insurance Company
* Transamerica Life Insurance Company (U.S.A.)
* Transamerica Financial Life Insurance Company (NY).

"The choices we offer are getting more substantial all the time," says Cameron Truesdell, LTCFP's CEO. "That's true for individual policies as well as our 'multi-life' offerings for groups."

On February 16, LTCFP and MedAmerica Insurance Company (MedAmerica) announced a distribution agreement to make a broad suite of long-term care insurance products available with reduced underwriting and multi-life discounts to employee groups. Called LTC Complete Worksite Solutions, the suite is described at . Appropriate for organizations large and small, the suite is offered by LTCFP in partnership with employee benefit brokers that supply health, retirement, and other benefit packages.

"This is an example of the bullish trend of our business," Truesdell says. "We are constantly building our policy options and the way we deliver and support them."

New announcements are likely from LTCFP over the next few months. "Long-term care protection will be available through us, at very affordable rates, in a number of innovative ways, such as LTC riders to life insurance policies," Truesdell says. "Stay tuned."

These moves are in contrast to UNUM Group's announcement on February 6 that it would discontinue group long-term care insurance sales to new group customers; and the March 7 announcement of Prudential Group Insurance, a business of Prudential Financial, Inc., that it would discontinue the sale of individual long-term care products and focus solely on group long-term care insurance.

"We see such changes as part of a trend," says Truesdell. "In a time of economic transition, it's logical for carriers to gravitate toward their strength. For Prudential that appears to be the group market. Other carriers have gone in the opposite direction."

LTCFP sees its strength as a bridge between those who need LTC insurance and multiple companies that supply it, each strong in its own way.

In the employee benefit field, LTCFP specializes in a group offering called multi-life, available from several of its carriers. "These policies offer discounted pricing and simplified underwriting, just like traditional group policies, yet they can be tailored individually, and you can set up a plan with as few as three employees participating." Business owners and managers may request more information at .

Information and quotes on individual policies may be requested at .

LTCFP is a co-founder and sponsor of the "3 in 4 Need More" campaign, which seeks to alert Americans to the long-term healthcare crisis, and to multiply the number protected by long-term care planning.

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REFERENCES: Cameron Truesdell, long-term care insurance, Long-term care protection, LTC riders, Cameron Truesdell, LTC Financial Partners LLC, LTC insurance, 3 in 4 Need More campaign, LTCFP, group health plans, business insurance, employees, carriers, John Hancock Life Insurance Company, MedAmerica, news, press release from LTC Financial Partners LLC, Mar 8, 2012, Employment, HR and Outsourcing, Business, Insurance, Kirkland, Washington State, LTC Financial Partners Ramps Up Long-Term Care Insurance Offerings as Prudential Exits Individual LTC Insurance Market