Standard ONLINE FOCUS Plan
Budget plan features online syndication on 100+ websites plus social media. Does NOT push to magazines or newspaper editors. (See features overview below, this page.)
SERVICE ADD-ONS (OPTIONAL):
Standard ONLINE FOCUS Posting Plan
QUICK FEATURES OVERVIEW THIS PLAN:
Includes placement on the APnews.com website, plus national online syndication on newspaper and broadcast websites via the AP.
- Push to syndication partners, including Neotrope® News Network, and FC Network, broadcast sites with ABC, CBS, NBC and FOX (post on 100-150 full-text sites typical); information systems like LexisNexis and ProQuest, etc.
- Basic social media campaign with push to top social media portals to raise visibility.
- Placement in Google News, Bing News and Apple News.
- Basic PRtrax™ clip reporting and prPurls™ social click-through dashboard (not a “media monitoring” service).
- One free web photo or logo (700×525 pixels).
- This plan does NOT push Direct-to-Editors™ at national trade/consumer print magazines or to daily media (newspaper/broadcast).
- Normal push time is next working day (not same day); closed weekends and U.S. holidays; or projects may be scheduled for any future date (or “hold for call”).
- For complete features of this, and other, Send2Press Newswire distribution plans, click/tap the button below.
Base WORD LENGTH LIMIT this plan:
800 words (350-650 is ideal length).
Scheduling and File Upload:
You specify desired plan options and next-day “push time” on our Project Form after checkout (payment) is completed. All projects are reviewed and personally confirmed by a member of our expert staff. You may request optional “AP format” checking copy.
SCHEDULING: Normal push time for this budget plan is next working day (not same day); closed weekends and U.S. holidays; or projects may be scheduled for any future date (or “hold for call”). Please use common sense: we are closed Sat./Sunday, so submitting a project Sat. to go out before we open Monday is not practical. Projects submitted Sat./Sun. are the same as submitting Monday – so “next day” would be Tuesday for anything submitted while closed during the weekend.
Also, please note with this plan a “Media Contact” must be included to print visibly on our main site (optional to print online elsewhere, but will be visible on our main site, and is required for this plan otherwise media would have nobody to follow up with — this is a press release not an advertisement, after all).
We use MS Word (.doc/.docx/.rtf) files for review and proofing. We cannot use PDFs. Word doc is used for review only and is not transmitted to media. All news is transmitted as plain text (UTF-8) when sent Direct-to-Editors™ by email.
Optional Press Release Writing:
Full press release writing is not included with this distribution plan, but may be purchased as an “add on option” for $199. One draft and two-draft revision/re-write options also available.View Writing Plans
ALL SERVICES are offered subject to our Terms of Service (TOS) and acceptable content policies. All projects must meet our minimum content requirements and cannot be disseminated with missing/incomplete information. Pricing for this plan is “per release issued” and not a subscription or membership fee.View Requirements
Social Booster Pack
Optional Social Booster Campaign “Add-on”:
While Send2Press has always supported social media with every project (starting around 2005), we also now provide simple affordable options to “boost” your placement on the top two social media portals: Facebook and Twitter. These promotions of your news increase verified visibility of your news announcement; they are not designed to promote your website directly, but rather the news announcement, which then leads to your site(s).
What are the costs?
This simple program is designed as an affordable “add-on” for our news distribution packages. For as little as $20 you can add a very basic promoted post campaign on Facebook, which might reach hundreds of people who have previously exhibited an interest in a topic like “crowd funding” or “photo editing” or whatever (you can specify the topics on our Project Form when uploading your release). For local or regional events, we can target one U.S. state, or even a 50-mile radius of a single U.S. city.
Please remember this promotion is intended to promote the news announcement, not your website or FB page directly.
More advanced campaigns provide for promotion on both Facebook and on Twitter. With the campaigns including Twitter you can specify #tags or phrase (e.g., “cookbook” and “chili cookbook” and #newcookbook, etc.). Twitter campaigns typically run 1-3 days depending on budget and popularity of #words actually used (you may select 20 keywords, but as few as five might actually generate views).
What about “free” promotion included with distribution?
With all “National” plans we do provide a free basic paid promotion on Facebook (FB) with a spend amount of $5. The social booster upgrade gives you far more notable targeted promotion by having a larger spend, and therefore much larger potential audience.
What reports are included?
Simple reporting shows information such as number of views, shares, likes; and with Twitter additional metrics like device platform, male/female, and location by U.S. state of the person who viewed the tweet. For those who need it we can also include the U.K. and/or Canada in the “audience” targeting, select only women, and other micro-targets.
The number of views/engagements per campaign is somewhat volatile based on the ongoing evolving nature of promoted/paid content, timelines and newsfeeds on Twitter and Facebook, which is all outside our (or your) control. With Facebook, you can add additional funding once an initial campaign is completed, if desired. Also be aware that if using a new customer or non-profit discount code, this will also reduce the spend amount by the amount of the coupon. You can also add the social booster campaign separate from coupon to maintain the full spend amount, in place of using the add-on option for a single distribution plan. Quantity discounts do not apply to this service (as when buying multi-packs of a single distribution plan).
Add-on Options Information
Some add-ons can be added to your cart at same time as the main service, and these are found top-right of the service page above the “add to cart” button. Be aware that if you order (2) of the main product with any add-on also selected, you will be ordering (2) of the add-on as well (e.g., writing, social boost, etc.).
NOTICE: Send2Press will be rolling out new plans Q4/2020 that include push via the Associated Press (AP) both to U.S. newsrooms as well as online. Pardon the mess as we start migrating to updated store and service pages for 2021.
Options can be added singly from the add-ons “aisle” found here. Some add-ons may only be ordered from the separate aisle due to being excluded from coupon, quantity, and non-profit discount programs.
Social Boost Add-On
See the “tab” above for information on the “social booster pack” add-ons.
Optional Press Release Writing or Revision
Full press release writing is not included with this distribution plan, but may be purchased as an “add on option” for $199. The “full writing” option includes phone interview and multiple drafts, working with an accredited PR pro on staff. One draft and two-draft revision/re-write options also available (does not include phone interview and you must provide the initial draft for use to revise).View Writing Plans
Send2Press Std. Photo(s) Add-On
All NATIONAL distribution plans include one free 300dpi 3×4 inch print-ready photo for media. With all other plans only a web resolution image (approx. 700×525 pixels) is included, which is used for web, syndication, social and news platforms (e.g., Google News, Apple News, etc.).
You may optionally add “additional” images from the photo add-on option, if desired (with the one photo add-on, you would have 2 photos; with the 2 photo add-on you would have 3 photos). Alternately, simply link to images you host on your own website/blog.
Note that most websites and social media will only show ONE image; our main site will show all, and email copies of release would have link to images. Web image print on page as 696×522 pixels, optimized for mobile, scaled up slightly for AMP-supported mobile users (see our send2press.com/wire/ for examples).
Premium Plan Add-Ons
Premium Plan Word Length
All Premium level plans have a base word length limit where PRN has an upcharge for every 100 words or fraction over the limit.
- The PLUS plans have a 400 word limit ($140 per 100 words over).
- The LITE plans have a 400 word limit ($60 per 100 words over).
If your release is over the limit (everything in the text, headline, dateline, media contact info all count!), then you would need to order the appropriate number of extra words. This is PRN’s fee, not ours. PRN changes pricing each March, and so the above cost subject to change, but will be updated from the actual option drop-downs.
Premium Plan PRN Multimedia
For those using our Premium PLUS plans you have the option to have PRN include a visible image in their network. Send2Press provides a substantial discount over PRN’s normal fee for these options. Image should be 300dpi, 7-inches in one dimension.
The LITE plans include one free web resolution image (must be at least 700×500 pixels). Additional images, video option, and Times Square option NOT available with LITE plans.
|Basic Photo||Photo will appear on over 2,500 websites in PRN’s partner network (many of these do not show in search results, and may be temporary; 150 trackable sites typical).|
|Standard Photo + Times Square||Photo will appear on over 2,500 websites in PRN’s partner network. Photo will appear in Times Square with your headline, randomly over several days in 15 second increments as part of rotation. Webcam snapshots will appear in your Visibility Report after 7-8 days.|
|Times Sq. High Resolution||As above, but adds high resolution digital image from pro photographer taken “on the street” which can be used as “keepsake,” for framing, printing, social media, etc.|