Custom Report from PRTrax Data


For some clients it may be more convenient for you to have us prepare a “summary report” from selected data in your PRTrax™ dashboard. For a small $39 fee, we can create a single MS Word file with report data embedded for you. Note: Applies only to ‘PRO’ plans, and does not include any data from the PRN/CISION dashboard for the S2P+CISION plan.



Example Data Included in Custom Report


  1. Screen cap of the pinwheels at top of report and snapshot of your story page on Links to story and shortcode, and number of reads on version of story “so far.” Links to newsroom and RSS feed.
  2. First page of Google Search results for AP syndication.
  3. Custom headline search links for Google News and Bing News.
  4. Social Media: screen cap of the “so far” summary of the PRpurls™ click-throughs, and the clip list of hand-social shares done for your project (some Twitter links won’t be included due to dynamic pull from Twitter server). Custom headline and company search links for Twitter.
  5. Clip/link list from the Financial Content Network report “tab.” This will be both the graphical summary links with logos and the text “laundry list” links.
  6. Clip/link list from the Neotrope News Network tab, if applicable.
  7. Report will have the PRtrax™ branding at top but you can replace with your own letterhead. No headers/footers or page numbers will be included so that you may customize that however you wish.

PDF of Dashboard Included
Also includes PDF capture of the PRTrax™ dashboard as optional record keeping (some elements won’t work in PDF like the screen capture top-right of report, or the pinwheels, due to those being generated dynamically).

This report is entirely optional for those who don’t want to do it themselves. We use MS Word and TechSmith SNAGIT software for screen caps.

We will also download the PDF report from the PRN VR dashboard for you and include with the above reporting as separate file.

Please note, the optional paid report option is only available within the first 7 days of the release being issued. Also remember that some data, like the AP syndicated Google Search, is not permanent.