2007 ARCHIVAL NEWS CONTENT

Pharmaceutical Industry Embraces Business Intelligence Tools to Manage Challenges of Culture, Regulation, and Patient Population Variances in their Global Development Programs

KENILWORTH, N.J. – June 12 (SEND2PRESS NEWSWIRE) — 3C Company, Inc. (www.3cpharma.com), a leading provider of Business Performance Optimization (BPO) solutions to the Life Sciences Industry, announces today the release of a new module to its highly successful Clintelligence(R) Business Intelligence Solution.

(c) Send2Press“There is no question that we must expand our research programs into new areas of the world, to ensure that patients in less exposed parts of the world have the benefits of being part of the drug development process,” states the Executive Director of Global Clinical Research Operations at a Top 5 ranked Global Pharmaceutical.

“This means taking on the challenges of placing these trials in areas that have different regulatory environments, different procedures and sometimes very different patient treatment regimens. These all add complexity to the management of a schedule and add risk to our goal of achieving FDA approval of our products in a timely and efficient manner.”

“Where a drug is invented and where it is manufactured is much less critical than where research patients are located,” explains Karen Briegs, a Sr. Director at 3C.

“Conducting research in regions that have different rules of the game requires careful planning and close monitoring to avoid costly delays. We’ve addressed this complexity by creating an entire module within Clintelligence that focuses on the activities that occur on a global basis, and that highlights at a country-by-country level any risks in real-time. This is a significant addition to the product for any organization engaged in global research.”

About Clintelligence
Clintelligence(R) is the only commercially available Pharmaceutical Business Intelligence product that covers all of the critical topics across Research and Development (R&D).

Clintelligence uses maps, graphs, reports and analytical modules in an interactive, customizable web-portal format for easily understandable and actionable information. Clintelligence leverages industry standard technology components and can be implemented rapidly in any sized company.

For more information on Clintelligence(R) go to www.clintelligence.com.

News issued by: 3C Company, Inc.

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Original Story ID: (2925) :: 2007-06-0612-005

Original Keywords: Pharmaceutical Business Intelligence, Clintelligence, 3C Company Inc, Life Sciences Industry, Karen Briegs, research programs, Patient Population, medical research and development, maps, graphs, reports and analytical modules in an interactive, customizable web-portal format 3C Company, Inc.

News Source: 3C Company, Inc.