NEW YORK, N.Y. – Nov. 15 (SEND2PRESS NEWSWIRE) — Metrofunk announced today that their invite-only social network built by trendsetters,, has officially launched., a site devoted entirely to the genres of nightlife, fashion, music, and film will provide a centralized place for people to gather information on what is hot and trendy in the genres of their interest. This news comes on the heels of their red carpet event last night in conjunction with Stereo’s two-year anniversary party where celebrities, industry insiders, and trendsetters alike came together to celebrate the beginning of the Metrofunk movement.

Caption Metrofunk launchIf you drove down 29th street on the west side of Manhattan last night all you would have seen is a bright yellow Lamborghini parked in front of a long red carpet, and a line outside Stereo Nightclub. A line long enough that it really makes one appreciate VIP treatment, exactly what gives its users. Various celebrities came out to celebrate occasion with and Stereo. Fall Out Boy’s Pete Wentz and Gym Class Heroes’ Travis McCoy took over the DJ booth before Travis took stage with some friends and performed Gym Class Heroes hit “Cupid’s Chokehold.” Los Angeles rapper Mickey Avalon also performed his hits, “Jane Fonda” and “My Dick” along with his friends and fellow rappers Dirt Nasty and Andre Legacy. Many other stars like Ashlee Simpson, MTV’s Damien Fahey, Aaron Reid of MTV’S My Sweet Sixteen, NYC’ DJ Jus Ske, Rapper Ray J, Singer Constantine Maroulis and the famous Naked Cowboy were in the crowd. The best part of the night was when John Mayer surprised the crowd and took over the mic and rapped from his table along with Sherrod Small from VH1’s Best Week Ever because obviously stars are trendsetters too! CEO Han Kao said, “It’s been 3-4 days of no sleep juggling infrastructure and technology issues, press and PR, celebrities, investors, partners, promoters, DJs, models, event staff, and much more. But it was all so very worth it. We had a launch party that was beyond perfection, insane proprietary technology, a tight management team, and an overwhelming amount of support from trendsetters from all around the world. As of today we will begin approving trendsetter requests and allow trendsetters across the nightlife, fashion, film, and music industries to start building their own online social followings.”

About provides industry trendsetters, such as exclusive club promoters, fashion designers, filmmakers, and music artists, the ability to create and build their own individually branded social networks. These branded networks combined with’s suite of social media tools allow real trendsetters to effectively promote and monetize all their creative works: exclusive events, fashion collections, films, music albums, photos, blogs, and videos.

In order for other users to view and access the content, they must be invited to the site by an existing network. One might compare to the Barneys and Saks Fifth Avenue of social networking. All user-generated content is displayed in a popularity-driven manner and categorized under one of’s four lifestyle verticals (nightlife, fashion, film, and music). The site is designed so the trendsetting community, not hired editors, decide what’s hot and what’s not.

All trademarks acknowledged.

News issued by: Metrofunk


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Original Story ID: (3460) :: 2007-11-1115-004

Original Keywords: individually branded social networks, Metrofunk, industry trendsetters, such as exclusive club promoters, fashion designers, filmmakers, and music artists, CEO Han Kao, celebrities, industry insiders, and trendsetters, Stereo night club New York, metro funk Metrofunk

News Source: Metrofunk