PENNSAUKEN, N.J., Oct. 23 (SEND2PRESS NEWSWIRE) — Power Sports Factory, Inc. (OTC:PSPF) announced today that it has officially entered the California marketplace. According to the Motorcycle Industry Council, California is the largest market in the United States. California accounted for 13.2% of all U.S. retail sales for the first nine months of 2008. Power Sports Factory will initially sell the Andretti X50, Andretti X50I and Andretti M50 motorbikes.

Power Sports Factory“We are very excited to bring our Andretti Motorbikes to California,” said CEO Shawn Landgraf. “Being able to sell into the largest market in the United States is a great achievement for our organization.”

About Power Sports Factory, Inc.:

New Jersey based Power Sports Factory, Inc., (OTCBB:PSPF) imports, markets and distributes motorbikes principally under the “Andretti” and “Yamati” brands. Additional information is available on the Power Sports Factory website at www.powersportsfactory.com and www.sec.gov.

Power Sports Factory is the only company with motorbikes endorsed by racing legend Mario Andretti. The Andretti line combines top performance, competitive pricing and cutting-edge European design from Benelli. Benelli is the designer of some of the best motorcycles and motorbikes in the world. The Andretti/Benelli line is also known for its high-quality construction, superior styling and superb gas mileage making it the smart value choice for consumers.

The information contained in this news release, other than historical information, consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Factors that may cause actual results to differ materially from those expressed or implied by its forward-looking statements include, but are not limited to, Power Sports Factory’s limited operating history and business development associated with being a growth stage company; its dependence on key personnel; its ability to execute its business strategy; the intense competition it faces; risk associated with disruptions of its international supply chain; its exposure to product liability claims resulting from the use of its products; general economic and capital market conditions; its ability to raise additional capital; as well as those risks described under the heading “Risk Factors” of Power Sports Factory’s Form 10-KSB/A, filed with the Securities and Exchange Commission on August 18, 2008. Although Power Sports Factory, Inc. believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct.

All trademarks acknowledged.

News issued by: Power Sports Factory, Inc.

Power Sports Factory, Inc.

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Original Story ID: (4415) :: 2008-10-1023-001

Original Keywords: Andretti Motorbikes, CEO Shawn Landgraf, Power Sports Factory Inc, OTC BB PSPF, Yamati, Andretti X50I, Motorcycle Industry Council, European design from Benelli, motorcycles and motorbikes Power Sports Factory, Inc.

News Source: Power Sports Factory, Inc.