BROOKLYN, N.Y., Nov. 11 (SEND2PRESS NEWSWIRE) — has announced the launch of a sister site, that specializes in wines priced under $20, with many varieties as low as $4.99. The new site will still offer‘s policy of free ground shipping in the United States on all orders over $99.99. While offers customers a highly diverse portfolio of wine and spirits at best value pricing and often selects just one product from a given vintner or distiller, will focus on a broad selection of value, discount wines.

DrinkUpNY“With the recent changes in the economy, our customers still want to enjoy wine in their everyday lives but need to watch spending,” says Kamal Mukherjee, Founder of and “Our team is experienced in discovering undervalued and limited availability bottles from excellent winemakers. We created this site to make it easier for customers to discover them, too.”

Often, wine wholesalers are left with warehouse inventory that they need to clear quickly due to labeling changes, logistical errors, or excess ordering. While will feature some familiar wines from, its primary focus is offering supplier closeout items of discount wines and best value wines while passing deep discounts along to customers. As many of these wines are available in extremely limited quantities, will offer new and changing selections weekly.

DrinkUpNY ( is a retail site dealing in wine, spirits, sake, and accessories. The company was founded in 2006 and has since gained nationwide exposure through its unique free shipping options to United States customers. In line with its philosophy of making hard-to-find items accessible nationwide, was one of the first online retailers to offer real absinthe after the ban was lifted in 2007.

Visit the new site at:, Borisal Liquor and Wine, 468 4th Ave., Brooklyn, NY 11215.

News issued by: DrinkUpNY


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Original Story ID: (4466) :: 2008-11-1111-003

Original Keywords: DrinkUpNY, Drink Up New York, online wine sales, retail site dealing in wine, spirits, sake, order real absinthe online, Kamal Mukherjee, Borisal Liquor and Wine DrinkUpNY

News Source: DrinkUpNY