WAYNE, N.J., April 28 (SEND2PRESS NEWSWIRE) — Direct mail continues to be one of the most effective ways to reach a targeted audience. In addition, choosing the right vendor can make or break a direct mail campaign. So, this week the Ballantine Corporation announced that they are offering their expertise in a newly-released white paper that focuses on how to make the best vendor choice.

To directly download a PDF copy, click here: www.ballantine.com/dmvendor.pdf.

“We authored this white paper on direct mail vendors because we have a great amount of experience in this area,” says Ryan Cote, director of marketing for the Ballantine Corporation. “If direct mail campaign objectives are to be achieved, there are three key paths to consider when choosing a vendor. This white paper explores them all.”

The first option when seeking a direct mail vendor is to hire a full-service advertising agency. The second option is to hire a direct mail production company; and the third is to work directly with various printing plants.

This direct marketing white paper delivers information at a glance. It is written in an easy-to-read format and provides helpful tips as well as advice for working with the vendor after selection has been made. It also provides pros and cons for each option.

For example, Ballantine advises that while an ad agency may be great at designing an impressive, unique format for a direct mail campaign, the format may not be cost effective. Companies must ensure that budget guidelines are put in place and press efficiencies fully understood at the start of the creative process.

About The Ballantine Corporation:
Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering turnkey direct marketing creative and production services to companies nationwide, including digital marketing services.

For more information, visit: www.Ballantine.com.

News issued by: The Ballantine Corporation

The Ballantine Corporation

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Original Story ID: (5891) :: 2010-04-0428-003

Original Keywords: newly-released white paper that focuses on how to make the best vendor choice for direct marketing, direct mail production company, Ryan Cote, whitepaper, direct mail campaign objectives, New Jersey company, turnkey, budget, production services The Ballantine Corporation Wayne New Jersey WAYNE, N.J.

Alternate Headline: Choosing Right Vendor for Direct Mail Campaigns: Ballantine Corp Provides Top Tips

NEWS ARCHIVE NOTE: this archival news content, issued by the news source via Send2Press Newswire, was originally located in the Send2Press® 2004-2015 2.0 news platform and has been permanently converted/moved (and redirected) into our 3.0 platform. Also note the story “reads” counter (bottom of page) does not include any data prior to Oct. 30, 2016. This press release was originally published/issued: Wed, 28 Apr 2010 13:53:51 +0000

News Source: The Ballantine Corporation