WAYNE, N.J., March 9 (SEND2PRESS NEWSWIRE) — This week Ballantine announced the launch of its new iDirect service, an integrated direct marketing program that combines direct mail, e-mail marketing, personalized URLs and the Intelligent Mail Barcode.
Ballantine iDirect helps companies to connect with their customers on and off line. And, when these individual marketing tools are combined, they work together to maximize a campaign’s ROI.
“Our new technology works fast and provides measurable results,” says Ryan Cote, director of marketing for the Ballantine Corporation.
This integrated direct marketing program can be used by almost any type of business, but is ideal for those already using direct mail and e-mail.
So, how does it work? First, Ballantine sends out a direct mail piece to a company’s house file with a personalized URL (PURL). The direct mail piece is tracked using the Intelligent Mail Barcode (IMB) and, when it is reported as delivered, an e-mail is triggered to the same house file to reinforce the marketing message.
For instance, a cruise line wants to announce a special spring package to previous passengers. Rather than choosing between sending out a direct mail piece or sending out an e-mail blast, the cruise line can do both in one campaign with the enhancement of a personalized URL.
PURLs are included in the direct mail piece and e-mail to drive the customer to a personalized web page. It can even process credit card orders if needed. These PURLs are customized to gather responses and full reporting is provided for the PURL, the e-mail and the delivery of the direct mail piece. An appropriate follow-up strategy can then be developed.
Ballantine can also handle all aspects of copy and design, making the iDirect program a turnkey service.
About The Ballantine Corporation:
Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering direct marketing production services to companies, nationwide.
For more information, visit: www.Ballantine.com .
– RSS news feed for The Ballantine Corporation: https://send2pressnewswire.com/author/the-ballantine-corporation/feed .
News issued by: The Ballantine Corporation
Original Image: https://send2pressnewswire.com/image/11-0309-ballantine_72dpi.jpg
# # #
Original Story ID: (6760) :: 2011-03-0309-002
Original Keywords: iDirect service, The Ballantine Corporation, direct mail, e-mail marketing, personalized URLs and the Intelligent Mail Barcode, Ryan Cote, New Jersey business news, direct marketing program, PURLs, PURL, personal URL The Ballantine Corporation Wayne New Jersey WAYNE, N.J.
Alternate Headline: The Ballantine Corporation Announces New Integrated Direct Marketing Service to Boost ROI
NEWS ARCHIVE NOTE: this archival news content, issued by the news source via Send2Press Newswire, was originally located in the Send2Press® 2004-2015 2.0 news platform and has been permanently converted/moved (and redirected) into our 3.0 platform. Also note the story “reads” counter (bottom of page) does not include any data prior to Oct. 30, 2016. This press release was originally published/issued: Wed, 09 Mar 2011 10:59:16 +0000
The Ballantine Corporation